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Zusammenfassung von Imagine It Forward

Name: Imagine It Forward
Rating: 3.9 (59 reviews)
Author: Beth Comstock with Thal Raz

Beth Comstock with Thal Raz

Courage, Creativity, and the Power of Change

3.9 (59 Bewertungen)

19 Min.

Kurz zusammengefasst

Imagine It Forward by Beth Comstock with Thal Raz is a memoir that explores the future of business innovation and the obstacles faced by innovators. It offers valuable insights on how to embrace change and cultivate a mindset that fosters creativity and progress.

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What’s in it for me? Discover how to embrace radical change.

Facing change is always difficult, both in business and in our personal lives. And yet, the modern world demands constant change and innovation from those who are serious about achieving their goals. What’s more, the pace of change is only going to accelerate in the future, so we’d better get used to this constant state of flux.

But change doesn’t have to be scary. Let’s go on a journey with Beth Comstock, former vice chair of General Electric. We’ll take a close look at Comstock’s career and discover how she has successfully led change and navigated stumbling blocks in one of America’s most prolific corporations. We’ll learn how this introverted female publicist conquered a male-dominated company that had operated in the same way for over 125 years and dragged it into the modern digital world.

In these blinks, you’ll learn

what huge life-change Comstock made to succeed;
how introversion can help you conquer the business world; and
why conflict drives better innovation.

A capacity for decisive action kick-started Beth Comstock’s career.

Beth Comstock was the first female vice chair of General Electric (GE), one of America’s biggest companies. But Comstock’s professional life wasn’t always so promising. When she was in her early twenties, her life was headed down an entirely different track.

That’s when she took big risks to change her life and shake up her career.

Though she had long had ambitions of becoming a science journalist, by her mid-twenties, her career was stalling. Holding down two jobs as a part-time waitress and a minor news reporter in her hometown, she couldn’t seem to land any of the more promising jobs for which she applied. Disillusioned, she did what her parents and her small-town society expected of her. She settled down with her college boyfriend, got married and fell pregnant.

Within only a few short months, she felt trapped. She knew there was a better life waiting for her if she only had the courage to reach for it. Throwing caution to the wind, she told her husband she wanted a divorce and moved with her infant daughter to Washington DC.

Though she was choosing to become a single mother, with all its accompanying challenges, it was clear to her that only by embracing imperfection, complications and mistakes would she be able to get the full life she desperately wanted.

Soon, her gamble paid off, and she got a job working in publicity at NBC’s news bureau in Washington. Within a short space of time, she was promoted and put in charge of the entire department.

Significantly, she largely attributes her success to her capacity for action.

She believes that most people labor under the idea that only those with considerable power – those of us who are already “leaders” in some way – have the capacity to take action. More often than not, those of us who don’t consider ourselves to be powerful are content to accept that we cannot effect change, whether in our personal or professional lives.

But Comstock has always tended to take decisive action. Whether it was divorcing her husband and starting a new life or boldly implementing new ideas at work, she is proud to say that she has never made excuses to herself about why she can’t do what she needs to do and take the next step along the road to a better future.

Comstock’s natural introversion helped her to navigate workplace sexism.

By 1998, Comstock’s media career was flourishing. Now 38 years of age, she was vice president of NBC News and had helped transform the network into a major media player.

But once again, risk and change came knocking when the CEO of GE – the famous Jack Welch – asked her to join his company as vice president of corporate communications. She readily accepted, not knowing that this would be her toughest assignment yet.

Comstock triumphed over adversity through bold innovation.

When frightening situations occur, we often want to hunker down and take comfort in what’s safe and familiar. But believe it or not, these times of stress and adversity can also be hidden opportunities to try something new.

On September 11th, 2001, Comstock was preparing for another ordinary day at GE. But then the first plane hit the World Trade Center – suddenly, the whole of America, including GE, was thrown into a state of crisis.

Worthwhile change inevitably involves conflict.

In the early 2000s, traditional television networks around the globe found themselves competing with a strange new player in the media world – cats playing the piano. New digital platforms such as YouTube and MySpace were suddenly vying for consumers’ attention. Traditional media networks would have to change to survive. But, as Comstock found out, there would be no change without conflict.

To ensure GE’s television network, NBC, moved with the times, the company assigned Comstock to be NBC’s new head of digital. Her job was to oversee GE’s investment in new digital content for its media network. Unfortunately, some of her colleagues weren’t happy about this new allocation of resources – and they weren’t afraid to show it.

Storytelling helps us tackle uncertainty and work toward a better future.

Change, as we all know, is inevitable. But in the modern economy, with its constant stream of new technologies, start-ups and disruptions to traditional industries, change comes ever more rapidly. Economists have even coined an acronym for it: VUCA – volatile, uncertain, complex and ambiguous.

Unfortunately, during her tenure at GE, Comstock has witnessed the company having to learn about this uncertainty the hard way.

The digital era demands that old hierarchies adapt to new collaborations and openness.

The mantra of the digital age is openness. In today’s economy, open and easy access to information and ideas has brought about a radical change in the way the world does business. Old hierarchies have been replaced by networks, and centralized business bureaucracies have given way to new platforms that are shared and decentralized. So where does GE fit into this brave new world of information sharing and openness?

From 2007, GE saw how profitable this new generation of digital companies, such as Facebook, Amazon and Google, were becoming. Soon, GE’s top executives began to want a piece of this new digital pie for themselves. But the question was, would they be capable of the change needed to get it?

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Worum geht es in Imagine It Forward?

Imagine it Forward (2018) charts the successes and setbacks of one of America’s most prolific businesswomen, Beth Comstock. Combining anecdotes from her tenure at General Electric with surprising insights and indispensable practical advice, these blinks explore the life and times of this remarkable change-maker and innovator.

Bestes Zitat aus Imagine It Forward

Tension is the price of admission when you are innovating.

—Beth Comstock with Thal Raz

Wer Imagine It Forward lesen sollte

Anyone looking for tips to instigate effective change
Those interested in the lives and careers of extraordinary women
Managers looking for fresh leadership insights

Über den Autor

Beth Comstock was the first female vice chair of General Electric and also served as the company’s chief marketing and commercial officer. In both 2015 and 2016, Forbes Magazine named Comstock one of the world’s 100 most powerful women.

Taz Rahl is an award-winning journalist and co-author of New York Times bestseller Never Eat Alone.

Kategorien mit Imagine It Forward

Unternehmertum Kreativität Biografien & Memoiren

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