Ask summary

So, traditional surveys don’t work. They annoy customers and don’t offer any useful information. So how is the Ask Formula any different?

For starters, the Ask Formula relies on a Survey Funnel strategy, that is, the combination of steps that transform your prospects into paying customers.

Thanks to the Deep Dive Survey, you should have a good idea of who your prospects are. The next step is getting them to tell you more; then you can actually start solving their problems. The way you’ll accomplish this is with another survey.

In order to entice prospects to take the next survey, you need to design a convincing landing page, called the Prospect Self-Discovery Landing Page. All key information should be available on this page without requiring readers to scroll down. Here’s what the page should look like:

So, your prospects are hooked and ready to take your survey. Now it’s time to deliver your Micro-Commitment Bucket Survey.

This survey starts with small, non-threatening, multiple-choice questions, before moving on to more private questions, such as name and email. It starts this way because people are reluctant to divulge personal information and little questions chip away at that reluctance.

After submitting their survey, prospects will land on your Post-Survey page, where they’ll receive a diagnosis of their problem and a solution to it.

This page will be nothing but a headline and a video offering personalized feedback to the concerns they shared in the survey.

The Ask Formula doesn’t end with this first offer on the Post-Survey page. Rather, it aims to drive sales well into the future. But how?

Once you’ve generated a customer, the real benefit comes from the extended relationship you’ll have with that customer as you sell to them over time. This is where the Profit Maximization Upsell sequence comes into play.

Unfortunately, only a small fraction of visitors – possibly as low as ten percent – will buy after this first round of surveys. But don’t give up on the other 90 percent! The Ask Formula has a special way of following up with these reluctant prospects to win their business.

Email follow-ups offer a constant string of communication that helps optimize and improve the marketing funnel through the Email Follow-Up Feedback Loop. There are two types of email sequences: one for non-buyers and another for buyers.