Empowered Buchzusammenfassung - das Wichtigste aus Empowered

Einleitung anhören

00:00

Zusammenfassung von Empowered

Name: Empowered
Rating: 4 (66 reviews)
Author: Marty Cagan with Chris Jones

Marty Cagan with Chris Jones

Ordinary People, Extraordinary Products

4 (66 Bewertungen)

15 Min.

Themen

Kritisches Denken & Problemlösen Digitale Transformation Coaching Strategie Produktmanagement

Inhaltsübersicht

Empowered
in 6 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 6

What’s in it for me? Deliver life-changing products using five fundamental techniques.

Without great products, there are no great companies. As a product leader, are you already on board with this truth?

If not, it’s high time to drill this ethos into your daily work – whether you’re in charge of product management, design, engineering, or all three.

Many companies out there aren’t delivering strong products because they’re working in outdated ways. Often, the main culprit behind this scenario is the absence of strong product teams. Such teams are a must-have for strategizing and delivering exceptional products.

Companies that know they should shift away from the old top-down ways of working are often clueless about how to proceed. After all, a transformation of this scale can be incredibly hard to pull off. But where they falter, stronger companies embrace the challenge.

Take everyone’s favorite tech giant Apple, for example. The company has strong product wizards who consistently practice strong product discovery techniques that help them solve problems while staying profitable and meeting customer needs.

One thing: you don’t have to be the next Steve Jobs! You just need to be you but with the same gargantuan desire to inspire the world with great products. More importantly, you need to motivate your product teams to run with the same vision.

In this Blink, you’ll discover how to staff, coach, and lead strong product teams, ensure a visionary team topology, empower your product strategy with optimal team objectives, and align your product work with profitability.

That’s quite a lot to get through, so let’s get started.

Great products start with strong leaders.

Strong product leaders must first take center stage before their team members can follow suit.

So there’s no better place to start than with leadership.

The root of great product leadership is a robust coaching mindset. Without it, you can’t authentically inspire your product teams to create and deliver successful products. But being a mentor offering words of wisdom isn’t enough. You also need to be a real coach who isn’t scared to roll up your sleeves to boost your teams’ ultimate potential.

What do Apple, Amazon, Google, and Netflix have in common? One name: Bill Campbell. The late legendary coach mentored the founders of these companies and many other tech leaders in Silicon Valley. He asserted that great leaders can recognize the greatness in others and are only as good as their ability to coach.

So how can you sharpen your coaching mindset to that then translates into great products?

First, use one-on-one meetings with all team members to focus on outcomes instead of delegating tasks. Leverage this space to cultivate a purpose-driven work ethic within your team. Noticed a lack of product innovation lately? Chat with your managers, designers, or engineers in their regular one-on-ones; ask them about what keeps them inspired in their roles despite hard times. Another way to think of it is that to deliver great products, you need missionaries, not mercenaries.

Your coaching efforts won’t matter if you can’t maintain trust. Avoid all temptations to micromanage. Strengthen trust by praising publicly and criticizing privately. At the same time, don’t hesitate to correct your teams’ mistakes right as they happen; it shows that you know what you’re doing as a credible leader.

If you can’t lead your product teams with confidence, be humble enough to outsource this responsibility to another experienced leader while upskilling yourself in this area.

Now that you know what it takes to be a great leader, it’s time to assemble great product teams. Head on to the next section to learn the 411 on a good staffing strategy.

A product leader is nothing without a strong product team.

Strong product teams are the source of great products. As a product leader, you should staff and retain the right team members with empowerment in mind.

There are several important stages in the staffing process, but the most crucial ones are recruiting, hiring, onboarding, and annual performance reviews.

A visionary team topology is the bedrock of great products.

A great product vision can showcase your products’ unique selling points. Unlike a dry product roadmap outlining only details of features, it will empower your product teams to dream big.

A product vision should demonstrate how you can meet customer needs, communicate your company’s organizational purpose, and leverage trends and technologies that solve real-world problems. At the same time, it should also motivate your engineers to produce the right architecture that fulfills these factors.

The right product strategy inspires optimal team objectives.

You may think you have a workable product strategy only to realize you don’t. To understand why you should get it right, let’s clarify what a product strategy is and isn’t.

A good product strategy clearly outlines challenging problems to solve while providing empowered product teams with the space to solve them. But its impact goes further than just team-wide resilience. A good strategy ultimately guides your teams to choose their battles wisely and solve the right problems.

A widespread collaboration mindset ultimately drives business success.

So you have strong product leadership and team dynamics in place. Bravo!

But hold up – the journey doesn’t end here. You have to meaningfully connect your product work with the company’s business goals to bring great products to life. This means better collaboration with all key stakeholders manning those goals, particularly the CEO.

Final Summary

Extraordinary products can solve real-world problems when they meet customer needs and business goals at the same time.

The path to delivering these products is clear when your product teams are inspired by meaningful leadership. With the empowerment model center stage, all technology-driven product work can assure lasting business success.

Du möchtest die gesamte Zusammenfassung von Empowered sehen?

Kernaussagen in Empowered

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Empowered?

Empowered (2020) is a written master class that guides ordinary people to create extraordinary products. Discover how to create profitable products that consumers love!

Wer Empowered lesen sollte

Tech product owners looking to lead with purpose
Lovers of influential product designs
Anyone curious about how great tech gets made

Über den Autor

Marty Cagan and Chris Jones are world-class product management gurus with years of experience in building exceptional product teams. While Empowered is Jones’s first title, it’s Cagan’s second. The latter author is also known for his earlier book, Inspired.

Kategorien mit Empowered

Management & Leadership Technologie & Zukunft

Ähnlich wie Empowered

Inspired

Marty Cagan

How To Create Products Customers Love

How to Build Products That Create Change

How to Build Habit-Forming Products

21 min

4.6

Continuous Discovery Habits

Teresa Torres

Discover Products that Create Customer Value and Business Value

20 min

4.2

The One Minute Manager

Ken Blanchard and Spencer Johnson

Increase Productivity, Profits and your own Prosperity

Be a Kickass Boss Without Losing Your Humanity

29 min

4.6

Radical Product Thinking

R. Dutt

The New Mindset for Innovating Smarter

The Biohacker's Guide to Getting the Body and Mind You Want

20 min

3.8

12 Months to $1 Million

Ryan Daniel Moran

How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

18 min

4.0

The Ultimate Guide to Great Mentorship

Scott Jeffrey Miller

13 Roles to Making a True Impact

12 min

4.0

How to Talk to Anyone

Leil Lowndes

92 Little Tricks for Big Success in Relationships

How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

12 min

3.9

Simple Truths of Leadership

Ken Blanchard and Randy Conley

52 Ways to Be a Servant Leader and Build Trust

20 min

4.7

The Subtle Art of Not Giving a F*ck

Mark Manson

A Counterintuitive Approach to Living a Good Life

22 min

4.3

The Almanack of Naval Ravikant

Eric Jorgenson

A Guide to Wealth and Happiness

101 Simple Truths for a Better Life

The 7 Things Resilient People Do Differently (And How They Can Help You Succeed in Business and Life)

The Secret to Love That Lasts

How Google, Bono, and the Gates Foundation Rock the World with OKRs

You Can't Be Seen Until You Learn to See

24 min

4.6

Zero to One (New Version)

Peter Thiel with Blake Masters

Notes on Startups, or How to Build The Future

From Effectiveness to Greatness

17 min

4.0

A Brief History of Time

Stephen Hawking

From the Big Bang to Black Holes

Improve your life by only focusing on the essentials

A master class in strategic thinking

16 min

4.1

Nineteen Eighty-Four (1984)

George Orwell

A Dystopian Classic on the Dangers of Totalitarianism

21 Great Ways to Stop Procrastinating and Get More Done in Less Time

13 min

4.4

The 7 Habits of Highly Effective People

Stephen R. Covey

Powerful Lessons in Personal Change

A CEO's Journey from Founder to Leader

16 min

3.8

Nudge

Richard H. Thaler and Cass R. Sunstein

Improving Decisions about Health, Wealth and Happiness

14 min

4.1

What You Don't Know about Leadership, But Probably Should

Jeffrey A. Kottler

Applications to Daily Life

Boost Your Results, Reduce Your Hours

14 min

4.1

Becoming Supernatural

Joe Dispenza

How Common People are Doing the Uncommon

15 min

4.2

Building a Second Brain

Tiago Forte

A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential

19 min

4.5

Emotional Intelligence

A Total Productivity System to Achieve More by Doing Less

How Debate Teaches Us to Listen and Be Heard

25 min

4.6

Ikigai

Hector Garcia Puigcerver and Francesc Miralles

The Japanese Secret to a Long and Happy Life

An Easy & Proven Way to Build Good Habits & Break Bad Ones

Gallup Finds the Quality of Managers and Team Leaders is the Single Biggest Factor in Your Organization's Long-term Success

20 min

4.2

The Longevity Project

Howard S. Friedman and Leslie R. Martin

Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study

A Daring Strategy to Change How We Live, Lead, and Love

15 min

3.4

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner

The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration

15 min

4.0

The Elements of Scrum

Chris Sims and Hillary Louise Johnson

A guide to every aspect of Scrum

Create a Life You Really Love with Less Stress and More Flow

Your Personal Guide to the Mastery of Magic Words

Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward

How to Boost Your Sex IQ and Own Your Pleasure

20 min

3.9

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.