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Megan C. Reynolds

A History of the World's Most Hated (and Misunderstood) Word

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Like by Megan C. Reynolds examines the complex nature of social media's influence on our self-identity and relationships, offering insights into balancing virtual interactions with authentic personal connections in the digital age.

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Like
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Key idea 1 of 7

How a filler word sparked a culture war

The word “like” has done a lot of heavy lifting over the decades, especially in how it’s been both embraced and rejected in American culture. That tension came into focus in the 1980s San Fernando Valley, where teen girls helped shape an entire stereotype through their speech. Pop culture quickly ran with it – movies and music mocked the so-called Valley Girl voice, packed with “likes” and upspeak. What sounded like nonsense to adults was actually a coded, rhythmic way of speaking that helped organize thought, express emotion, and invite connection.

What’s more surprising is that the version of “like” we hear in that speech – the quotative “I was like…” and the hesitant “it’s, like, weird” – wasn’t new. Linguists have traced its use back to the 1700s, across English-speaking regions from Canada to New Zealand. Far from being a teen invention, it represents a long, evolving linguistic strategy. It was its connection to young women, however, that made it a target for criticism. Scholars such as linguistics professor Robin Lakoff note that female-coded speech has often been read as a sign of social pressure to soften language, seek permission, or avoid directness – but modern research frames it differently: as strategic, a way to build comfort, signal nuance, and be heard without confrontation.

Even today, cultural pushback against words like “like” often reflects questions of power rather than grammar – about who gets to decide what “proper” speech sounds like. In that context, using these so-called flaws becomes an act of claiming space. From Zappa’s satire to Sephora-swarming tweens, the ways girls speak have mattered far more than they’ve often been credited for.

In the next section, we’ll take a closer look at how “like” shapes storytelling and conveys emotion.

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What is Like about?

Like (2025) examines the flexible cultural and linguistic power of the word “like,” tracing its evolution from slang to a versatile tool in everyday conversation. It argues that, far from being meaningless filler, “like” helps shape social connection, soften emotional expression, and add nuance to dialogue. It also highlights how the stigma around its use reflects broader societal biases against women, youth, and marginalized speech communities as a whole.

Who should read Like?

  • Linguists fascinated by modern speech patterns
  • Socially aware feminists challenging language-based bias
  • Anyone interested in cultural shifts and trends
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About the author

Megan C. Reynolds is a culture writer and senior editor at Dwell magazine. She has previously worked at Jezebel and The Billfold, and her reporting and essays have appeared in The New York Times, Elle, BuzzFeed, and Vulture.

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