It’s Not How Good You Are, It’s How Good You Want to Be summary

Once you decide how good you want to be and create a goal for yourself, you are essentially creating a vision of yourself in the future. All you need to do then is lay the foundation that will take you from vision to reality.

Three traits make up this foundation. The first is accountability; which means holding yourself to only the highest of standards.

When talking about his experiments, Thomas Edison claimed he’d never failed; he’d simply discovered thousands of ideas that didn’t work.

This positive perspective underlines the importance of persevering through the ideas that don’t pan out so that you can land on the ones that do. In fact, you could say that if you’re not making mistakes, then you’re probably not making much of anything.

You don’t have to be a movie expert to know the name Citizen Kane. This movie is often regarded as one of the best and most influential films of all time. But what you may not know is that Citizen Kane was only brought into existence through the sheer determination of its creator, Orson Welles.

Getting this movie made is a perfect example of how powerful one individual’s determination can be, and how important it is not to take no for an answer.

Advertisers love to be creative. There are few things that excite and boost the morale of an ad agency more than receiving a request for a creative pitch. A creative pitch is when a potential client challenges an agency to show how creative they are. It’s a great opportunity for an ad agency to show how innovative and creative they can be.

But tread carefully: when working on a new pitch, no matter how creative you want to be, don’t forget that visual layout is just as important as idea generation. Indeed, both of these elements are of equal importance to a good pitch and should be treated as such.

We’ve mentioned creativity a lot in the previous blinks, since the advertising world is obsessed with it! But how you define creativity may be different to someone else’s definition. That’s why it’s always a good idea to understand precisely what creativity means to your client.

One client could think that being creative means making an ad that’s only slightly different to their competitors. Another client may want the kind of creativity that makes a minimal adjustment to the same campaign they’ve been running for years on end.