Entrepreneurship

This Is Freelance to Founder

Cover Image for the collection 'This Is Freelance to Founder'

Real-world advice for service-based businesses looking to scale

By The Blinkist Curators

What's it about?

Entrepreneurship

Trying to move your service-based business from a side hustle to your main stay is tough. In the Blinkist Shortcast of Freelance to Founder, you get real-world advice on must-have skills and important strategies to make your venture a success. This collection of the top 5 episodes will help you navigate the murky waters of raising your fees, find solutions to building a local network of clients, and offer project management tips and tools to keep you on track.

This Is Freelance to Founder

Real-world advice for service-based businesses looking to scale

Make Art, Make Money

Make Art, Make Money

Making a living from your art may seem like the ultimate dream—but how can you manage your workload while trying to scale your business? This episode shows you that making money from your art can, in fact, be a scalable business. You'll look at how to figure out exactly where your work is coming from, and where you’re getting the most web traffic. You'll learn how to get your head out of current projects, so you can work out which aspects of your business could potentially be outsourced. And we take the guilt out of paying yourself a little extra as an artist with the added responsibilities of running a business.

The Power of Automation

The Power of Automation

If you find yourself dedicating noticeable time to simple yet necessary tasks like email, merging double task items, and scheduling in reminders—then automating these things might be just the ticket to getting your time back. In this episode, you’ll hear from automation rockstar James Rose, who will show you some simple steps to automating your business, saving you time and money in your work.

Crushing Your To-Do List

Crushing Your To-Do List

Sometimes, the problem isn't actually the to-do list—but the tools we use to handle them. If you find yourself trying tool after tool thinking, "This one will be the one" and being disappointed, then this episode is for you. You'll learn to navigate the sea of software available to you, then start from the ground up and work out exactly what your needs are so that the tool you’ve chosen will still work for you in a year, when your business might look quite different. Plus, you'll get powerful tips on organizing your project in the software itself, keeping you and your business on track!

Why You’re Failing at ‘Finding a Niche’

Why You’re Failing at ‘Finding a Niche’

Get ready to see a lot of common advice doled out on the internet turned on its head when it comes to the concept of "niching down" in your business. In this episode, you'll be encouraged to let go of the idea of settling on a niche when you’re starting out, and instead to look at which of your processes best fit with your potential clients. You'll move beyond word-of-mouth marketing and long-term social media campaigns, to looking at building a solid local network of clients with whom you can share the belief you have in your product or service.

Three Triggers to Raise Your Rates

Three Triggers to Raise Your Rates

Having trouble deciding when is the right time to raise your rates? This episode gives you three solid triggers to look for in your business that signal it's probably time. You'll look at how well your product or service sells to clients as a key indicator to raise prices, and be encouraged to be bold with your pricing and not just sit in the middle with everyone else. You'll also discover a brilliant way to get rid of high-maintenance clients by doubling up on your rates and ditching the dead weight.

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