Stephen Key is an expert on getting business ideas off the ground and has successfully licensed more than 20 simple ideas, generating billions of dollars of revenue. In One Simple Idea, Key shares the lessons he learned while starting, managing and growing his own small (later successful) company, “Hot Picks.”
One Simple Idea (2015) argues that it takes only passion and one simple, marketable idea to start your own business. The book shows how building long-term partnerships with your manufacturers and vendors can help your business run smoothly, and how catering to your customers' needs and desires helps you sell your product on the market. In short, One Simple Idea gives concrete, firsthand advice for anyone who wants to get their one simple idea off the page and out into the world.
Become a Professional Inventor by Stephen Key is a comprehensive guide that teaches aspiring inventors how to turn their ideas into successful products. Key shares his own experiences and provides practical advice on topics such as patenting, licensing, and bringing inventions to market. With real-life examples and actionable tips, this book is a must-read for anyone looking to make a career out of their creativity.
Entrepreneurs and inventors looking to turn their ideas into successful products
Individuals interested in learning about the licensing process for inventions
People who want to understand how to protect and profit from their intellectual property