Shane Snow Books
Shane Snow is an award-winning journalist whose work has been featured in Wired, Fast Company and the New Yorker. He co-founded the company Contently and serves on the Contently Foundation Board for Investigative Journalism.
What's Smartcuts about?
Smartcuts (2014) is about the secrets used by innovative companies and bright minds to achieve big successes in the shortest possible time. It outlines the reasons why unconventional methods are much more powerful than traditional ones in today's business world, and what you can do to take advantage of them.
Who should read Smartcuts?
- Entrepreneurs
- Anyone interested in productivity or innovation
What's Dream Teams about?
Dream Teams (2018) highlights what it is that makes for a truly great team. Replete with quirky and interesting examples from different times and industries, Snow shows the science behind dream teams, what made them so fantastic and how their strategies can be applied today.
Who should read Dream Teams?
- Frustrated underlings
- Company managers
- Chinstrokers skeptical that management books can be fun
The Storytelling Edge
What's The Storytelling Edge about?
The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.
Who should read The Storytelling Edge?
- Marketing and advertising pros
- Brand managers and copywriters
- Entrepreneurs looking for new ideas