Paul Arden Books
Paul Arden is a creative mastermind with over 30 years’ experience in the advertising industry. He’s worked with major companies such as Toyota, British Airways and Fuji to create some of the most successful advertising campaigns in Britain. He is also the author of Whatever You Think, Think The Opposite (2006) and God Explained in a Taxi Ride (2007).
It’s Not How Good You Are, It’s How Good You Want to Be
What's It’s Not How Good You Are, It’s How Good You Want to Be about?
It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.
Who should read It’s Not How Good You Are, It’s How Good You Want to Be?
- People in marketing and advertising
- Entrepreneurs and anyone with a product to sell
- Dreamers and ambitious folk who need motivation
What's It's Not How Good You Are, It's How Good You Want To Be about?
It's Not How Good You Are, It's How Good You Want to Be by Paul Arden is a motivational and practical guide that challenges the traditional notions of success. Through insightful anecdotes and bold statements, the book encourages readers to embrace their ambitions, take risks, and think outside the box in order to achieve their goals. It offers valuable lessons for anyone looking to excel in their personal or professional life.
Who should read It's Not How Good You Are, It's How Good You Want To Be?
Individuals looking to improve their personal and professional skills
Creative professionals seeking inspiration and motivation
Entrepreneurs and business owners aiming to stand out in a competitive market
Whatever You Think, Think the Opposite
What's Whatever You Think, Think the Opposite about?
Whatever You Think, Think the Opposite by Paul Arden challenges conventional wisdom and encourages readers to embrace risk, think differently, and break free from the status quo. With thought-provoking insights and real-life examples, this book inspires a fresh perspective on decision-making and problem-solving.
Who should read Whatever You Think, Think the Opposite?
Entrepreneurs and business leaders seeking unconventional perspectives
Creative individuals looking to challenge their own thinking and break free from conventional wisdom
Those who want to embrace risk and uncertainty in order to achieve personal and professional growth