Michael Solomon and Rishon Blumberg are talent managers who got their start in the music industry. After representing musicians like John Mayer and Vanessa Carlton, they expanded into the tech world, creating talent management company 10x Management in 2012 to help change the way top programmers find work.
Game Changer (2020) is a guide to attracting the superstar talents that power the modern economy. By explaining how to identify and manage top talent, it will help you understand what strategies are needed for firms and workers to stay on the cutting edge.
Consumer Behavior by Michael R. Solomon delves into the complex factors that influence our purchasing decisions. From psychological and social influences to the role of culture and technology, this book offers valuable insights for marketers and businesses looking to understand and connect with their target audience.