Marty Neumeier Books
Marty Neumeier is a branding expert who has worked with Apple, Netscape, Eastman Kodak and other iconic companies.
The Brand Gap
What's The Brand Gap about?
In The Brand Gap, you’ll get the inside scoop on how a strong brand can give your company a competitive edge. When you learn how to implement the five branding disciplines outlined in this book, you’ll understand that in closing the gap between strategy and creativity, you’ll be able to build an irresistible brand that will make customers take notice.
Who should read The Brand Gap?
- Anyone looking to create a competitive brand that customers will notice
- Anyone interested in developing a successful marketing strategy
- Anyone who works in a company’s strategic or creative department
Zag
What's Zag about?
Zag by Marty Neumeier is a thought-provoking book that challenges traditional thinking about branding and differentiation. It offers a fresh perspective on how companies can stand out in a crowded marketplace by "zagging" when everyone else is "zigging." Through real-life examples and practical advice, Neumeier shows readers how to create a unique and compelling brand that resonates with customers.
Who should read Zag?
Marketers and brand strategists looking to differentiate their products or services
Entrepreneurs and business owners seeking to stand out in a crowded market
Creative professionals who want to understand the principles of effective branding