Jennifer Aaker Books
Jennifer Aaker is a social psychologist and marketer who is currently a marketing professor at Stanford University’s Graduate School of Business. Her work has been featured in several prominent magazines, including The Economist and The New York Times.
Andy Smith is a seasoned technology marketing executive, and Aaker’s husband.
Jennifer Aaker and Andy Smith: The Dragonfly Effect copyright, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
The Dragonfly Effect
What's The Dragonfly Effect about?
The Dragonfly Effect explains how anyone can harness the power of social media to get people behind meaningful social change.
Who should read The Dragonfly Effect?
- Anyone who works or wants to work with social media
- Anyone who wants to change the world
- Anyone who wants to make their voice heard
Humor, Seriously
What's Humor, Seriously about?
Humor, Seriously (2021) explores the value of a human-centered approach to business, and of the funny that can be found and created in any environment. It relies on science, psychology, and humorous anecdotes from experts in the field to show how using humor can create a culture of levity, build trust, and unlock creativity.
Who should read Humor, Seriously?
- Leaders looking to build trust
- Managers who want to enhance creativity
- Anyone seeking more joy in work and life