Jack Phillips Books
Jack Phillips is a leading measurement and marketing researcher. He’s written and edited over 100 books on the subject, and is the chairman of the research consultancy ROI Institute.
Frank Q. Fu is an associate professor of marketing who’s worked with numerous companies in America and China.
Patricia Pulliam Phillips is the president and CEO of the ROI Institute. She’s written over 75 books on accountability and measurement.
Hong Yi is a performance improvement consultant whose clients include IBM, Johnson & Johnson, and Samsung.
ROI in Marketing
What's ROI in Marketing about?
ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.
Who should read ROI in Marketing?
- Marketing professionals who want to up their game
- Executives looking for a financially viable marketing blueprint
- Students and teachers in the field of marketing
Show the Value of What You Do
What's Show the Value of What You Do about?
Show the Value of What You Do (2022) provides a step-by-step framework for defining, tracking, evaluating, and communicating the impact of any project or initiative. The book outlines techniques for setting objectives aligned to stakeholder priorities, collecting meaningful performance data, isolating program effects, and conveying value through metrics like ROI.
Who should read Show the Value of What You Do?
- Non-profit leaders seeking to showcase impact
- Project managers looking to prove value
- Freelancers/solopreneurs demonstrating relevance