Ian Ayres Books
Ian Ayres is an American lawyer and economist who teaches at both Yale Law School and Yale School of Management. In addition to cofounding the commitment contract website StickK.com, he has authored several books including Super Crunchers: Why Thinking-by-Numbers Is The New Way to Be Smart.
What's Carrots and Sticks about?
Carrots and Sticks (2010) is the bible of behavior, incentives and self-control. These blinks will explain how you can swap out bad habits with rewards, punishments and formal commitments to yourself. You’ll gain the skills necessary to tackle challenges such as losing weight, quitting smoking and saving for retirement.
Who should read Carrots and Sticks?
- People trying to quit smoking, lose weight or make exercise a habit
- Psychologists, behavioral therapists, coaches and personal trainers
- Managers or business owners looking to motivate employees
What's Super Crunchers about?
From building a wine cellar to finding your happily ever after, modern life is increasingly ruled by number crunching and algorithms. Super Crunchers (2007) is about the sheer power of the large data sets that are fed into algorithms and the way they’re revolutionizing our businesses, medical treatment and even our governments.
Who should read Super Crunchers?
- Anyone interested in the power of statistics
- Computer and math nerds
- Business owners, politicians and baseball coaches