David Meerman Scott Books
David Meerman Scott is a marketing and sales strategist, speaker and bestselling author of internationally acclaimed books such as Real-Time Marketing and PR and The New Strategic Selling. Scott was previously vice president of marketing at NewsEdge Corporation, now owned by Thomson Reuters.
The New Rules of Marketing & PR
What's The New Rules of Marketing & PR about?
The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.
Who should read The New Rules of Marketing & PR?
- Business leaders hoping to modernize their brand
- Marketing and PR managers looking to hone online outreach skills
- Anyone curious about how companies use social media for branding
Newsjacking
What's Newsjacking about?
Newsjacking (2012) is about the best new way to get media attention – not by planning ahead but by reacting quickly and cleverly. These blinks not only explain how this new form of generating news works, but also how you can and should react to it, and how to use it to attain the best possible media coverage.
Who should read Newsjacking?
- Marketers seeking alternatives to planned advertising campaigns
- Emerging organizations keen to raise awareness on a shoestring budget
- News readers interested in today’s changing media landscape