Alex Hormozi is an Iranian-American entrepreneur and investor. Hormozi started his first business at age 23, and as of 2023, his portfolio of 16 companies generates over $200 million per year. Hormozi is now the managing partner of Acquistion.com, where his mission is to make real-world business education accessible to everyone.
$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible.
$100M Leads (2023) is a proven playbook for attracting more leads than you’ll know what to do with. Through step-by-step frameworks and cutting-edge tactics, it shows you how to build self-sustaining marketing machines that convert at record rates.