Case Interview Secrets summary

Once you’ve passed through the eye of the needle and have been invited for an interview at your favorite consultancy, the time is ripe to consider how to become the successful candidate for the job.

In most cases, a job interview at a consultancy is not just another job interview with an assortment of questions about your endeavors and prior experiences. You have to be ready to answer questions that can be both quantitative and qualitative, and that can take the form of a case, such as what’s the current market size for product X?

And that’s where these blinks can make a big difference. They’ll help you get an overview of the different types of questions that you’re likely to encounter and, more importantly, how to answer them in order to get the job offer you’re looking for.

In these blinks, you’ll learn

• how to perform complex arithmetic estimates, precisely and quickly;
• when proxies come in handy; and
• why you should expect that your interviewer might act somewhat aggressively.

So what exactly is a computational question?

It’s a problem wherein you’re given a few facts and tasked with using them to make estimates. Answering such problems successfully requires precise arithmetic using large numbers – no easy task.

But as a matter of fact, performing complex mathematical equations in your head can be done precisely and quickly if you break them up. For instance, you might be asked: “You have a market of 3 million customers, assume a 15 percent market share and revenue of $200 per customer. What is your total revenue?”

To break this down you could first find the total value of the market, which is 3 million buyers x $200 = $600 million. Then, to calculate 15 percent of 600 million, you can break the 15 percent into 10 percent and 5 percent to find that 10 percent of 600 million = 60 million and 5 percent of 600 million = 30 million. Now all you’ve got to do is simple addition: 60 million + 30 million = 90 million.

But arriving at an exact number isn’t always necessary. In fact, in many cases you’ll simply need to reach a rough estimate, and you can do so by cleverly rounding numbers. This is helpful because rough estimations will let you perform equations much more quickly.

So, take a variation of the above question in which the market is 42 million customers, the market share is 12.7 percent and revenue is still $200 per buyer. What’s the total revenue?

Obviously, there’s no way to arrive at a precise answer rapidly in your head, and this is where precise estimates come into play:

Begin by rounding 42 million buyers to 40 million. Then, round 12.7 percent up to 15 percent. It’s important that you round this number up to counterbalance your rounding down to 40 million. Now you can just solve the problem like before to come up with $1.2 billion in revenue, a close approximation of the precise answer of $1.07 billion.

So, rounding can help you solve complex math problems easily – but what about determining a product’s market size?

It’s a piece of cake, and here’s how:

First, remember that the purpose of such questions is to see how you approach them. In fact, arriving at the correct answer is more or less irrelevant. With that in mind, your next move is to find proxies, that is, other factors that can help you arrive at your answer.

Say you’re asked the question, how many hamburgers does the average drive-thru sell per day? In this case, your proxies will be things that help you calculate hamburger sales. For instance, your initial proxies might be the number of cars that visit the establishment daily and the average number of burgers each car orders.

But once you’ve found your proxies, it’s important that you carefully identify and keep in mind their limits; after all, a proxy is merely a rough estimate to guide your prediction. For instance, during peak hours, it might be that the drive-in can’t serve all its potential customers. It’s essential to account for this imperfection and break sales into peak and off-peak times.

During peak times, sales are limited by the number of hamburgers the staff can churn out; to determine this, you need further proxies like the number of counters and the average time an order takes. But for off-peak times, your calculations will only depend on the number of cars and the average size of their purchase.

For example, say you make the following assumptions: every day has four peak hours and eight off-peak hours. A hundred cars pass through during every peak hour and 30 cars visit the establishment during every off-peak hour. The drive-in has two counters and each car takes three minutes to make the average purchase of two hamburgers. Therefore, all off-peak customers can be served given the shop’s 40 car per hour capacity.

Given these assumptions, you can determine off-peak sales by multiplying 8 hours x 30 cars x 2 hamburgers per car = 480 hamburgers per day. Then you can find peak hour sales by multiplying 40 cars x 2 hamburgers per car = 320 hamburgers, which brings the daily total to 800.

If you find yourself at a case interview, you might be confused as to why interviewers ask you to make so many obscure estimations. How could somebody possibly determine how many hamburgers a drive-thru sells?

Interviewers test prospective employees with these kinds of questions to simulate what clients will ask you if you become a consultant. In essence, case interviews are test runs for your future job as a consultant – and you ought to act like it. To do so, you need to know what your interviewers are looking for and why they ask the questions they do.

For instance, if you know someone who has already had an interview at a big consultancy, they might have mentioned that the interviewers can be aggressive at times, constantly asking you to make estimations.

Why?

Because that’s what clients do. As such, the best way to approach an interview is to think of the interviewer as a client and yourself a professional consultant. Simply answer the questions as you would to best represent your company’s reputation.

But consultants don’t just need the ability to answer questions with laser precision and demonstrate strong analytical skills. They also need top-notch interpersonal skills. In fact, even if you answer a question perfectly, if you’re nervous and fidgety you likely won’t get the job. Clients simply won’t trust recommendations from a nervous consultant.

Say a consultant advises a client to let go of 3,000 employees while the consultant himself is sweating and shaking. Would the client really want to take this pivotal advice from such an anxious source? Probably not, which is why it’s crucial to emanate confidence.

Now that you’ve found this important piece of the puzzle, you can easily approach case interview questions like “how can I boost my profits or turn around my failing business?”

So, you’ve learned how to tackle quantitative questions. But your interviewer might also throw some general business questions your way, like “why am I losing money?” or “should we merge with this company?”

Handling such questions is no problem as long as you utilize frameworks. For instance, you can use the profitability framework to conduct a quantitative analysis. It works by breaking profit into two groups based on its components: revenue and cost.

Once you’ve done this you can do the mathematical operations one at a time to find the core of the problem. Say you are asked “why is the company losing money?”

You simply break profit into revenue, the price per unit x the number of units sold, and cost, the cost of production per unit x units sold. You can even split the cost per unit into fixed and variable costs. By utilizing this framework you’ll be able to see the business quantitatively. Doing so might lead you to discover that the variable costs are too high, causing an increase in total cost and, therefore, decreasing profit.

But figuring out that variable costs are too high isn’t much help if you don’t know why. To figure that out you’ll need the business situation framework.

You can use this framework to analyze a client’s business, industry and market. It dissects these qualitative facets by uncovering information on four sub-segments of business: customers, product, company and competition.

The first, customers, is about who buys the product and whether the base breaks into segments with different needs. When it comes to a product, you need to define what is being sold as well as how it’s packaged and produced.

Defining the company means identifying its distribution channels, organizational structure and other relevant parts of the business. And finally, competition is about how much market share competitors hold and whether they’re doing things that your client’s company isn’t.

By applying this framework you might discover that your client’s firm has high costs because of, say, a new package design that is overly complicated and wastes lots of material and money.