A Method to the Madness of Starting Your Own Business
In Spring 2018, Sonya had planned absolutely everything for her brunch – from what she would wear to what she would order and even to exactly which chair she’d sit in at the restaurant. It was the day of the soft launch of her business, and she’d spent three weeks considering and reconsidering every detail.
When she arrived, she ordered a breakfast, a coffee, and an orange juice. Then she waited. And she waited . . . until 45 minutes had passed, and the waitress asked for the table back.
The 12 RSVPs she’d been expecting had turned into 12 no-shows. In short, her very first experience launching a business had ended in tears and failure.
Like Minded Females, the organization that was supposed to have been launched at that brunch, was Sonya’s plan to solve a personal problem. At that time, she was a young, lonely, stressed professional trying to climb the corporate ladder in the tech industry. She felt like she didn't have any allies despite living in busy, metropolitan London, and she really wanted that missing community.
Sonya didn’t give up, despite this embarrassing failure. She may have been so ashamed that she fibbed a little and announced to the Like Minded Females LinkedIn group that seven people had showed up to the brunch. But after that she hosted another two brunches. It wasn’t until the third attempt that someone actually showed up – and that was all it took to break the ice.
Over the next weeks and months, the LMF community continued to grow; it became more active both on- and offline. Companies began contacting Sonya to help them create career-building communities. She received opportunities to speak in public about her story. Eventually, her LinkedIn group transformed into a limited company.
In many ways, Sonya fell into entrepreneurship by accident. She didn’t exactly have a starting plan. Instead, she followed a few basic, fundamental steps that she used to create, test, and launch her business. We’ll discuss those steps in just a moment – but, before we do, take a few seconds to stop and think about what brought you to this Blink in the first place? How is everything going today? Are there any vital elements or resources you’re missing? What do you want for your life in the next 12 months? Don’t get too bogged down with the details. Whatever vision you have is enough to get started – welcome to entrepreneurship!
Unprepared to Entrepreneur (2021) is a frank, lively guide to starting a business for those who fear they don’t have the requisite knowledge, worry they’ll fail, or aren’t sure how to begin. Packed with practical tips and personal anecdotes, it shows you that to be successful in the business world, you don’t need a perfect plan or an expensive degree. You just need a vision, the motivation – or madness – to make it happen, and the resilience to always get back up on your feet.
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Blink 3 von 12 - Eine kurze Geschichte der Menschheit
von Yuval Noah Harari
