Two Weeks Notice summary

If you want to run a business, you need a product to sell. This much is obvious. What you might not realize is that it’s perfectly OK to start without an exact product in mind.

That’s right – you don’t need a revolutionary new idea to start a business. You just need to find your 10-percent edge. What does that mean?

Social media can be a great place to find support for your business. Or it can totally mess with your confidence. Not so long ago, the author was freaking out over some negative comments she received on Instagram. The commentators were questioning her knowledge – and they even linked to alternative marketing experts they thought were doing a better job. 

But when she called a good friend about it, she received little sympathy. Instead, her friend gave her a simple piece of wisdom: “You ain’t for everyone, boo.” 

Every business today – whether traditional or digital – needs a great online presence. But what kind of online content should you actually create?

Let’s start with the most obvious one: a website. Strictly speaking, you don’t need a fancy website to start your business. In today’s world, a great social media presence can be worth much more. But you should at least have a site that provides people with some basic information. A home page, an about page, a contact page, and a content page are all you need to do this. You can work on the design, photography, and copy as your business grows. Just keep in mind what you’re trying to achieve with the site. Do you want people to sign up for an online course? Or do you want to sell them your latest book? 

Now, let’s get to the most important question of all: How are you going to make money with your business? 

We’ve already discussed different revenue models. There’s coaching and consulting, there’s service work, and there are online courses. 

Building an online business – and becoming your own boss – has never been so easy. You just need to draw on your unique skills and knowledge to come up with a good starter idea. This could mean offering coaching on a particular topic, selling a digital course, or providing a service that people can book online. Once you’ve got your basic strategy in place, you can plan your exit from your 9-to-5. 

A few simple steps will set your business up for success. For one, you need to have a good idea of your ideal customer. Then, you should aim to regularly put out content that caters to this target audience. And finally, you need to create a revenue-generating product that appeals to your loyal customer base. It could be anything from seminars on raising children to custom workout plans to coaching sessions on emotional eating – the possibilities are endless. And with the right approach, your business will bring you the creative, financial, and lifestyle freedom you deserve.