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Zusammenfassung von Success Secrets of the Online Marketing Superstars

Name: Success Secrets of the Online Marketing Superstars
Rating: 3.6 (54 reviews)
Author: Mitch Meyerson

Mitch Meyerson

Learn from today’s most successful online marketers

3.6 (54 Bewertungen)

11 Min.

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Effektivität Marketing Unternehmertum

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Success Secrets of the Online Marketing Superstars
in 6 Kernaussagen verstehen

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Kernaussage 1 von 6

What’s in it for me? Boost your online presence.

Imagine you want to become a filmmaker and the world’s top directors, screenwriters and camerapersons gather to teach you their personal secrets for success. Does this sound like a dream come true?

These blinks are the online marketing equivalent of that fantasy symposium. They’ll enable you to launch an effective campaign to promote your product, your writing or even that film. The very best of their field will share their strategies with you step by step, whether you’re talking about video marketing, working with social media or creating a thriving blog.

In these blinks, you’ll learn

how to make it rain;
how to outshine Kim Kardashian; and
why size really matters when it comes to generating clicks (but not the way you might expect).

Personal media brands are the future of marketing.

Do you feel you’ve got a special connection to the weather? Know how to make it rain when you feel like it? If that sounds a bit ridiculous to you, well, that’s because it is! But substitute rain for media and it’s a whole different story.

It’s time to stop playing the plain old marketer and start making waves as a media rainmaker. A media rainmaker brings in the business by moving beyond traditional marketing methods toward innovative, breakthrough strategies. Marketing and media are two different things, after all.

Marketing is what we all run away from, wary that someone out there is trying to sell us their product. Media, on the other hand, draws us in. People get to know your business through media because they are genuinely interested. But how do you get customers to flock to your business of their own accord?

By building a personal media brand. This approach will give you the edge over your competitors. Take Kim Kardashian, for example. Why exactly is she famous again? Most of us barely know anymore. But what we do know is that she was able to build a personal empire through her brilliant use of media.

But what if you’re not famous? Well, you can still build a winning personal media brand. You must show your audience that you’re the expert on a given topic. People will turn to you as their most valuable source of information and content.

For a personal media brand that’s a little different than Kim Kardashian’s, let’s look at the Digital Photography School. It’s a well-known online educational platform for any aspiring photographer looking for loads of top quality information for free.

But wait – shouldn’t it be pretty unprofitable for founder Darren Rowse to give all his advice away? Not so. It’s precisely because of the great content provided by Rowse that his readers are willing to buy his e-books, which is how he generates his profits.

Between Digital Photography School and his other popular site, ProBlogger Blog Tips, Darren Rowse has established himself as a go-to source for online advice and his very own personal media brand.

Social media is your greatest tool.

Everyone’s saying it. And guess what? It’s true. Social media is king! Nearly everyone has an account somewhere, whether it’s on Facebook, Twitter, Instagram or Pinterest. Statistics show that 73 percent of all internet users also use social media. That’s a lot of prospective customers! So how can you reach out to them?

By arming yourself with a social media strategy. This is an outline of why and how you’ll use social media to achieve your business objectives. This might sound simple, but it’s a crucial step. Putting content onto the internet without a social media strategy is like getting into a car without deciding on a destination. You won’t know if you’ve arrived if you had no idea where you wanted to go in the first place!

Microcontent makes your readers hungry for more.

These days, the internet is huge. With so many companies out there competing for the customer’s attention, how can you, a mere blogger, make your mark? Short-form microcontent is the answer.

Short-form microcontent may take the form of photos, memes, GIFS or text images, which are pictures with short pieces of writing like titles or quotations superimposed on top. These can be deployed on social media networks to catch the attention of your readers and encourage them to seek out your long-form content too. You could keep it as simple as posting an image on Facebook with a link to your blog.

Go viral with strategic video marketing.

We go nuts for video! YouTube is the second-most popular search engine; using video will increase your chance of featuring on page one of a Google search by 53 times and it’s predicted that video will account for 90 percent of web traffic in 2017. It’s clear that video is a brilliant tool for your company’s future.

But beware – not just any video will do. Before you start planning your viral videos, build a video marketing strategy. This outlines your goals, your viewers, and how you’ll get your videos to them. With a clear and calculated strategy, you won’t need expensive cameras or stunning lighting.

Your blog benefits from a great strategy too.

So, you want a brilliant blog. One where new posts are eagerly awaited, and not just by members of your immediate family. If you want a strong following and an ever-growing blog, there are a few tips that’ll help you get there.

The first step is research. The internet, as you well know, is already saturated with blogs. If you want yours to stand out and be worth reading, find ways to set yourself apart from competitors. As they say, keep your friends close, and your enemies closer! Get to know your competitors. What do they write about? Do they do it well? What is their content missing? Give your customers what your competitors don’t provide and you’ll have the edge.

Final Summary

The key message in this book:

With a clever, calculated strategy, anyone can create a successful online marketing campaign. Microcontent and video marketing are essential tools for building a follower base that will turn you and your business into a valued resource that customers trust.

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Worum geht es in Success Secrets of the Online Marketing Superstars?

Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

Bestes Zitat aus Success Secrets of the Online Marketing Superstars

Wouldnt demonstrating that you know what youre doing work better than claiming to be the number one-whatever?

—Mitch Meyerson

Wer Success Secrets of the Online Marketing Superstars lesen sollte

Entrepreneurs seeking to increase sales
Budding writers keen to start their own successful blog
Readers interested in emerging marketing techniques

Über den Autor

Mitch Meyerson is a consultant, public speaker, songwriter and the author of 11 books on business and personal development. He’s asked highly proficient practitioners to share their best tips in Success Secrets of the Online Marketing Superstars.

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