SEO 2016 Buchzusammenfassung - das Wichtigste aus SEO 2016

Einleitung anhören

00:00

Zusammenfassung von SEO 2016

Name: SEO 2016
Rating: 4.1 (31 reviews)
Author: Adam Clarke

Adam Clarke

Learn Search Engine Optimization with Smart Internet Marketing Strategies

4.1 (31 Bewertungen)

15 Min.

Themen

Kleine Unternehmen Marketing Strategie

Inhaltsübersicht

SEO 2016
in 6 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 6

What’s in it for me? Get the most out of your search engine optimization efforts.

When you search online for a certain book, why does Google first show you its Amazon page? When you look for an explanation of a scientific term, why does Google direct you to the word’s Wikipedia entry?

The answer is simple: these sites have mastered SEO, or search engine optimization. As the leading search engine online, Google is the gatekeeper for internet visibility – or invisibility. And although the details of Google’s search algorithm is top secret, we do know how it works.

These blinks will give you a sneak peek behind the secretive veil that hides Google’s holy grail. You’ll learn which criteria determine search rankings and how you, to boost your business, can use SEO to boost your site’s rankings and help customers find your products faster.

In these blinks, you’ll also learn

why Google doesn’t like it when you misspell a word;
how a small bookstore can rank as high as Amazon in search; and
why you should crosspost articles to Facebook.

To help your website rank higher in search, you need to establish both trust and online authority.

In just a few decades, the vast web of information that is the internet has expanded exponentially, and it isn’t showing signs of letting up anytime soon.

But while the wealth of information online is incredible, it is also problematic. So much content is scattered like islands in a massive sea. If you manage a website for your company – your personal internet island – your challenge is visibility, or how to get visitors across the vast sea to your shores.

Search engine optimization (SEO) is your tool. Effective SEO helps you bring your website closer to the top of search results on search engines like Google. A top ranking, however, is based on two main points.

First, Google prefers and gives a higher ranking to websites that are “trusted” and that enjoy a good reputation. This means if you’ve built a high-quality site, Google will trust it more and rank it higher.

But what exactly is a high-quality site? For Google, this is a site with content that is both informative and precise. You’ll need to make sure you’ve fixed spelling errors, and ensure content is easy to read and written in a style that is accessible.

Remember: the easier it is for a larger audience to consume your well-written, clear content, the higher Google will rank your site.

But while quality is important, reputation is even more so. A good way to build your online reputation is to have other respected sites to link to your site.

For example, you might get an established news site like that of the New York Times or Guardian to run an article about your business and include a link to your website. Such links are known as backlinks.

The second key point is the more authority your website has, the higher it will rank in search.

Authority is measured by the number of backlinks you earn and the number of followers you have on social media. Simply put, if you have 10,000 Facebook followers and 550 backlinks, many of which come from respected sources, you’ll rank higher than a competitor with just 100 Facebook followers and 20 backlinks.

Here we’ve covered the basics of SEO; now it’s time to dive into more specific strategies.

Good keywords that reflect your site’s focus accurately are crucial for search engine visibility.

How Google search ranks your website has a significant effect on your online visibility. But for Google to find your site in the first place, you’ve got to give the engine good directions, or keywords.

Good keywords reflect your site’s content while anticipating possible terms a person might type into the Google search bar when looking for a business like yours.

Memory-heavy images take too much time to load, angering users and resulting in lower rankings.

Did you know that Google will rank a website higher in search results if the site provides a positive user experience? As Google itself is known for its focus on user friendliness, that it requires the same with SEO is no surprise.

In short, if your website loads slowly, potentially making a user lose patience and go elsewhere, Google will push your site lower in search rankings.

Build relevant backlinks to your site using digital directories and useful, content-focused videos.

Every savvy businessperson knows that the more reputable people speak positively about your business, the more phone calls, the more emails, the more business overall your company will enjoy.

The same connections apply in the digital world. Good recommendations come in the form of links. Thus the more respectable sites that link to your site, the more traffic it will receive and the higher it will rank in search, and the more visible it will become.

Earn extra SEO points by posting to popular social media, especially industry leader Facebook.

Google’s search engine ranking system is a mirror image of how people use the internet. Over the past several years, social media networks like Facebook have dominated online conversations.

That means that you can boost your site’s SEO rank by participating on social media sites.

The rules of SEO change when it comes to local business, so ignore the power of reviews at your peril.

Connecting your business to the internet’s global network is one path to better visibility, but if you’re a local business, you’ll want to drill down to make sure customers know exactly where you are.

You are already familiar with how Google does this: when you search for a local wine store or restaurant, search results often serve up a map with a red pin, marking exactly where the business is located.

Du möchtest die gesamte Zusammenfassung von SEO 2016 sehen?

Kernaussagen in SEO 2016

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in SEO 2016?

SEO 2016 (2015) is your definitive guide to mastering search engine optimization. These blinks will explain the essential workings of Google’s ranking algorithm and outline strategies to increase your website’s visibility and help you climb higher in search engine rankings.

Wer SEO 2016 lesen sollte

Business owners who want to boost their company’s online visibility
People interested in digital strategy and marketing
Anyone who wants to appear on the first page of a Google search

Über den Autor

Adam Clarke is a Google-certified search engine optimization consultant. He has helped companies both big and small to boost their websites to the first page of Google’s online search results and has personally logged a number of top rankings in the last decade.

Kategorien mit SEO 2016

Marketing & Vertrieb

Ähnlich wie SEO 2016

You Should Test That!

Chris Goward

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

20 min

4.5

80/20 Internet Lead Generation

Scott A. Dennison

How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination

What We Should Know about the People We Don’t Know

Escape 9–5, Live Anywhere, and Join the New Rich

28 min

4.2

Emotional Intelligence

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

23 min

4.5

Ultimate Guide to Local Business Marketing

Perry Marshall and Talor Zamir

How to master local online marketing

13 min

4.1

Digital Marketing Strategy

Simon Kingsnorth

An Integrated Approach to Online Marketing

20 min

4.1

The Four Agreements

Don Miguel Ruiz and Janet Mills

A Practical Guide to Personal Freedom. A Toltec Wisdom Book

A Step-By-Step Guide to Guaranteed Results

14 min

3.9

The Ultimate Sales Machine

Chet Holmes

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

27 min

4.1

Content Rules

Ann Handley & C.C. Chapman

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business

Achieving Success at Work and in Life One Conversation at a Time

17 min

3.6

7 Strategies for Wealth & Happiness

Jim Rohn

Power Ideas from America's Foremost Business Philosopher

20 min

4.4

The Subtle Art of Not Giving a F*ck

Mark Manson

A Counterintuitive Approach to Living a Good Life

22 min

4.3

The 1-Page Marketing Plan

Allan Dib

Get New Customers, Make More Money, And Stand Out From The Crowd

16 min

4.5

Happy Mind, Happy Life

Rangan Chatterjee

The New Science of Mental Well-Being

18 min

4.5

The 7 Habits of Highly Effective People

Stephen R. Covey

Powerful Lessons in Personal Change

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life

Create a Life You Really Love with Less Stress and More Flow

16 min

4.3

Content Marketing Revolution

Dane Brookes

Seize Control of Your Market in Five Steps

A Critique of Political Economy

Lessons on Thinking Big, Chasing Dreams, and Building Community

How 15 Minutes of Neurohacking a Day Can Help You Work Better, Think Faster, and Get More Done

Work Less, Worry Less, Succeed More, Enjoy More

13 min

4.1

Rich Dad’s Retire Young Retire Rich

Robert T. Kiyosaki

How to Get Rich Quickly and Stay Rich Forever!

A Guide To Spiritual Enlightenment

19 min

4.5

Ogilvy on Advertising

David Ogilvy

Discover the Coveted Secrets of Advertising Genius David Ogilvy

16 min

The Joy of Saying No

Natalie Lue

A Simple Plan to Stop People-Pleasing, Reclaim Your Boundaries, and Say Yes to the Life You Want

The Secret to Love That Lasts

How Great Businesses Achieve Long-Lasting Success

23 min

4.6

Ikigai

Hector Garcia Puigcerver and Francesc Miralles

The Japanese Secret to a Long and Happy Life

Confessions of a Media Manipulator

A Tale of Shipwreck, Mutiny and Murder

19 min

4.5

Tools and Weapons

Brad Smith and Carol Ann Browne

The Promise and the Peril of the Digital Age

Why Now is the Time to Cash in on Your Passion

21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success

How to Use Advanced Learning Strategies to Learn Faster, Remember More and be More Productive

14 min

4.1

Radical Product Thinking

R. Dutt

The New Mindset for Innovating Smarter

Classic military strategy for politics, business, and everyday life

How to Learn Anything… Fast

12 min

4.3

The Entrepreneurial Bible to Venture Capital

Andrew Romans

Inside Secrets from the Leaders in the Start-up Game

17 min

4.5

Cradle to Cradle

William McDonough and Michael Braungart

Remaking the Way We Make Things

What to Say to Get Your Way

100 Ways to Persuade and Convince Consumers with Neuromarketing

15 min

4.0

The Barefoot Investor

Scott Pape

The Only Money Guide You’ll Ever Need

How Constant Innovation Creates Radically Successful Businesses

How to Work Less to Achieve More

What You're Missing and Why It Matters

22 min

4.5

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.