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ReWork

Unorthodox advice for growing companies

Von Jason Fried & David Heinemeier Hansson
16 Minuten
Audio-Version verfügbar
ReWork von Jason Fried & David Heinemeier Hansson

Rework (2010) throws out the traditional notions of what it takes to run a business and offers a collection of unorthodox advice, ranging from productivity to communication and product development.

These lessons are based on the authors’ own experiences in building, running and growing their company to a point where it generates millions of dollars in profits annually.

  • Anyone who has ever considered starting their own company
  • Anyone interested in what work should be like in the 21st century
  • Anyone trying to create an environment of productivity

Jason Fried is one of the original founders of 37signals, a web development company that offers simple yet powerful collaboration tools.

David Heinemeier Hansson is a partner at the same company, and the creator of the popular Ruby on Rails programming framework, which powers not only 37signals’ products but also Twitter, Hulu and thousands of other web services.

The duo’s previous book Getting Real was also a bestseller.

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ReWork

Von Jason Fried & David Heinemeier Hansson
  • Lesedauer: 16 Minuten
  • Verfügbar in Text & Audio
  • 10 Kernaussagen
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ReWork von Jason Fried & David Heinemeier Hansson
Worum geht's

Rework (2010) throws out the traditional notions of what it takes to run a business and offers a collection of unorthodox advice, ranging from productivity to communication and product development.

These lessons are based on the authors’ own experiences in building, running and growing their company to a point where it generates millions of dollars in profits annually.

Kernaussage 1 von 10

Make a stand for something you care about.

The only way you can attain the sense of urgency and devotion that running a successful company requires is by doing something that matters to you. If you’re going to do something, make it something you can be proud of.

Some people start their business with an exit in mind from day one. This is the equivalent of entering a relationship with the aim of breaking up – absurd. Just like a relationship, running a business should be based on commitment and passion rather than the willingness to sell out at any moment.

Making a stand for something that is important to you is also a great way to attract loyal followers and fans. Consider Vinnie’s Sub Shop in Chicago: they stop selling sandwiches in the afternoon because the bread is no longer as fresh as it was in the morning. The extra income they could earn in the afternoon would not make up for the loss of pride they would suffer from selling mediocre sandwiches. Their customers love this devotion to freshness.

Once you have a stand, a great way to emphasize it is to pick a fight with an existing competitor. If you run a small coffee house that you see as a haven for individualists, position yourself as the anti-Starbucks. Having an enemy will provide you with instant positioning in the customer’s mind and a great story to tell.

Do not, however, let your competitors dictate your own strategy. If your immediate goal is to copy the iPhone 5 or to come up with a response to it, you are doomed to always be one step behind your competition. Focus on what you’re doing, not on what others have done.

Make a stand for something you care about.

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