Never Eat Alone Buchzusammenfassung - das Wichtigste aus Never Eat Alone

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Zusammenfassung von Never Eat Alone

Name: Never Eat Alone
Rating: 4.4 (249 reviews)
Author: Keith Ferrazzi

Keith Ferrazzi

And Other Secrets to Success, One Relationship at a Time

4.4 (249 Bewertungen)

21 Min.

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Netzwerken Karriereentwicklung

Inhaltsübersicht

Never Eat Alone
in 12 Kernaussagen verstehen

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Kernaussage 1 von 12

Having a personal network is a prerequisite for a successful career.

We are all dependent on other people to achieve our goals and realize our dreams.

Nobody can hope to be successful in the long term without thinking connectedly and gaining the support of others. Sooner or later, every lone wolf will reach his limits and his career will come to a standstill.

Trying to build a successful career without a strong network is like building a house on the sand. Your foundations will weaken over time, and in the end you may find yourself sinking.

But what is it exactly that makes a network so important?

It might sound like a truism, but personal contacts open doors. One classic study, outlined in the book Getting a Job, showed that among the 282 men surveyed, 56 percent had found their jobs through personal contacts, whereas only 19 percent had found theirs through job advertisements and 10 percent through applications of their own initiative.

It is precisely in times of economic downturn, with their high employee turnover and high job insecurity, that having a personal network is more important than ever. People who are good networkers rarely have any problems finding a job.

We are working in an ever-changing world. A person who is an assistant today might be the CEO tomorrow. If you are known by many people and are, importantly, liked by those people – for example, if you have shown yourself to be generous, friendly and helpful – then this will eventually pay off.

Anyone can learn the art of networking.

Many people fear rejection, and this fear can prevent them from approaching others and hence building a supportive network.

Fear of rejection is familiar to all of us and is nothing to be ashamed of. Few of us are natural networkers with the courage to approach strangers to try to win them over.

Successful networking is based on generosity and loyalty.

A good networker will never ask, “How can others help me?” Instead he will ask, “How can I help others?”

The basic thinking behind this is clear and simple: the more ready you are to help others, the more ready they will be to help you in return.

A good networker builds her network before she really has need of it.

One of the myths surrounding networking is that you should start looking to others only when you need their help.

This is a big, though unfortunately common, mistake. It is like trying to buy safety vests after your ship has already started sinking.

A good networker looks for relationship glues.

Really getting to know other people is not about how much time you spend with them but rather about the way in which you spend time with them.

Friendships and close acquaintances are formed by spending quality time with each other. You should therefore pay great attention to relationship glues; in other words, those factors that have the power to turn a contact into a real friend or trusted acquaintance.

A good networker is sociable and patient.

What is the major thing that a Hollywood star and a good networker have in common?

In order not to disappear entirely from the scene, both will be ready every single day to make new contacts and to connect with other people.

A good networker always has something to say and embodies a unique message.

“Would I want to spend an hour with this person at dinner?”

Almost everyone asks themselves this question in one form or another when they meet a person for the first time.

A budding network is dependent on so-called super-connectors.

Super-connectors are quite simply people who have thousands of contacts. What is remarkable about them is firstly the sheer number of contacts they have, and secondly that their contacts come from all different walks of life.

By the 1960s, social psychologist Stanley Milgram had already brought the power of these super-connectors to light. Milgram sent identical letters to 160 people living in Omaha, Nebraska, and asked that they ensure the letter reached a stockbroker in Massachusetts. They were not, however, to send the letter directly to the stockbroker’s address. Instead, they should look among their acquaintances for someone they thought might know the stockbroker.

You can only hope to be successful if you have the right goals.

Whatever you want to become in life, be it the president, a chief executive or a top athlete, you are never going to get there by chance.

Instead, you must make your life goals very clear and concrete, and then decide how you are going to set about achieving them. Only then is it possible to develop strategies that will enable you to find success.

If you want to achieve your goals, you need to have a Networking Action Plan.

A mission does not become a reality overnight. Just as if you were building a house, you need the right tools and the right plan.

Both the tools and the plan are combined in the Networking Action Plan (NAP). The NAP helps us to achieve our goals because it provides us with a clear to-do list of tasks we can incorporate into our daily routine, and it also motivates us to be active in working toward our goals.

If you want to be successful, you have to be your own brand.

We are surrounded by brands. We are confronted with them on a daily basis, and they are responsible for the way we perceive things. On seeing the three-stripe logo, you immediately think of Adidas. The stylized bitten-apple image will immediately make you think of Apple.

But it’s not only companies and products that can create brands – completely normal people can do so too!

If you want to be successful, you need to have the right mentors around you.

Great musicians know it, and so do sports stars. If you don’t have a good coach behind you, you will be unlikely to perform to your best.

Young artisans learn their trade through an apprenticeship; they begin developing their own style only after they have worked with the old masters of the profession. The same goes for business: young people can learn a great deal from experienced professionals. Hence, any good management will introduce a mentoring program that allows experienced workers to pass on their knowledge to the junior staff.

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Worum geht es in Never Eat Alone?

In Never Eat Alone, Keith Ferrazzi, a successful businessman and marketing expert, takes us through the secrets to successful networking. He focuses on building lasting relationships rather than merely exchanging business cards, which seems to be many people’s idea of networking today. He summarizes his findings in a system of tried and tested methods.

Wer Never Eat Alone lesen sollte

Anyone who wants to know what really constitutes good networking
Anyone who wants to know how to best achieve their goals
Anyone with a general interest in career advice and soft skills

Über den Autor

Keith Ferrazzi worked his way up from humble beginnings to the elite universities of Harvard and Yale, moving from there to become one of the most sought-after marketing experts in the United States. His network ranges from Washington, to the most powerful managers of America, to the top rungs of Hollywood. At the World Economic Forum in Davos, Ferrazzi was mentioned as one of the “Global Leaders of Tomorrow.”

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