Five Stars Buchzusammenfassung - das Wichtigste aus Five Stars

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Zusammenfassung von Five Stars

Name: Five Stars
Rating: 4.6 (120 reviews)
Author: Carmine Gallo

Carmine Gallo

The Communication Secrets to Get from Good to Great

4.6 (120 Bewertungen)

17 Min.

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What’s in it for me? Learn the art of persuasion.

You might have a great idea that you believe could change the world. But what good is an excellent idea if you can’t convince other people of its merits? After all, you’ll probably need the support of others if you’re going to make it happen.

Whether you’re an entrepreneur looking for investors to fund your new startup, or you’re a talented software engineer trying to get the attention of Google’s recruiters, your chances of success often hinge on your powers of persuasion.

That’s where great communication – both written and verbal – comes into play. Great communication is what enables you to bring others to your side of the argument. But what is great communication? In these blinks, we’ll learn the communication secrets of the twentieth century’s greatest orators, such as John F. Kennedy and Winston Churchill, and brush up on the principles of engaging, effective presentations.

In these blinks, you’ll find out

why you should tell stories at job interviews;
what communication skills you can learn from NASA; and
why a fifth grader should be able to understand your arguments.

Communicate effectively by focusing on a single, concrete and time-specific goal.

The day Neil Armstrong landed on the moon in 1969 marked the end of an incredible journey of collective brainpower, hard work and scientific discovery. Most importantly though, the project was underpinned by effective communication.

Throughout the 1960s, US president John F. Kennedy used his exemplary communication skills to spark the imagination of thousands of NASA employees – employees who would, in the same decade, turn the dream of space travel into a reality. And it wasn’t just NASA workers; Kennedy inspired the entire country to get behind the mission to put a man on the moon.

To understand how Kennedy’s speeches on space travel inspired so many Americans into action, we need to look at the various rhetorical techniques the president employed during his oration.

Firstly, whenever Kennedy made speeches about NASA's space program, he always focused on one goal. Why? Because he understood that it’s simpler to get a team behind just one shared goal, instead of splitting their attention by laying out multiple goals.

When NASA was first formed in 1958, the organization actually had several objectives. They wanted to create world-leading space technology, further scientific progress and also become the preeminent power in space.

However, Kennedy simply focused on the single objective of putting a man on the moon and getting him back to Earth safely. Therefore, if you want people to rally around your objectives, don’t make them too diffuse. Focus people’s minds on a single goal if you want to see powerful results.

Secondly, Kennedy used the power of communication to translate NASA’s overarching aspiration into a concrete, measurable objective.

In other words, he took something abstract, namely NASA’s ultimate aspiration to further scientific progress by investigating the solar system, and turned it into something much more tangible that his listeners could understand and hold onto.

For instance, Kennedy made a 1961 speech to the US Congress in which he stated that the United States should dedicate itself to the specific goal of achieving a moon landing before the end of the decade.

In order to achieve your overall aspirations, don’t be afraid to translate them into tangible goals, and don’t forget to create concrete timelines for their completion.

Wow recruiters and win your dream job by telling stories about yourself.

Meet Haseeb Qureshi, a software engineer from Texas who is in high demand in Silicon Valley. When he began looking for a job, he only had one year of experience in coding, was significantly older than other applicants and did not have a degree in computer science.

On paper he had little chance of securing a great job; so how did he end up with offers from prestigious tech companies like Google, Airbnb, Yelp and Uber? It was all thanks to the power of communication – and specifically his incredible interview skills.

Make presentations engaging by keeping them brief and including pictures.

The leaders of NASA are on a mission: to investigate outer space and use the insights gleaned to improve life here on earth. But in order to achieve this, NASA needs to also ensure that the American people support its space programme. Otherwise, the funding for their projects will dry up and they’ll have to shut down.

To make sure this never happens, NASA has developed an additional mission: to get the public excited about space, and inspire all Americans to want to explore the universe.

Quality of communication is what separates good teams from great ones.

Many people in the tech sector would kill to work at Google; thousands apply to the search giant every year, and only the best make the cut. But if the Google workforce is already the elite, what do the elite teams at Google look like?

In 2012, Google themselves set out to answer this question. They asked a team of researchers to find out the habits of the company’s most effective teams, and planned to use this information to assemble even better teams in the future.

To inspire others, include some pathos in your origins story.

The story of how Nike got started is undoubtedly one of the most well-known business origin stories around. It began when their cofounder Bill Bowerman, an athletics coach at the University of Oregon, found that his runners’ training shoes couldn’t properly grip the university’s new polyurethane running track.

Frustrated, Bill set about trying to design a new running shoe with improved grip, famously using a waffle iron as a mold for his prototype soles. Bill’s early attempts may have destroyed a lot of waffle irons, but this origin story is one of the most powerful tools that Nike has at its disposal today, serving as a metaphor for the brand’s innovative spirit.

The best communicators never use a long word when a short one will do.

Ernest Hemingway is one of the twentieth century’s most famous writers. He won the Nobel prize, among many other awards, and several of his works are considered literary classics. But what was the secret of his world-famous writing?

He kept things simple.

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Worum geht es in Five Stars?

Five Stars (2018) provides a practical guide to improving your communication skills. Drawing on examples from both scientific research and great communicators throughout history, these blinks explore how you can get people to listen to, understand and support your ideas by communicating them in the best possible way.

Bestes Zitat aus Five Stars

Human bonds matter as much at work as anywhere else. In fact, they sometimes matter more.

—Carmine Gallo

Wer Five Stars lesen sollte

Anyone hoping to brush up on their communication skills
Entrepreneurs looking for tips on how to promote their brand
Team leaders looking for new ways to motivate their employees

Über den Autor

Carmine Gallo has authored the best-selling books Talk Like TED and The Storyteller's Secret. He also advises some of the world’s most famous companies – such as Google, Coca-Cola and LinkedIn – on their communications strategy, and is a regular contributor to Forbes.com.

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