Epic Content Marketing Buchzusammenfassung - das Wichtigste aus Epic Content Marketing
Einleitung anhören

Zusammenfassung von Epic Content Marketing

Joe Pulizzi

How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

4.2 (132 Bewertungen)
16 Min.

Kurz zusammengefasst

Epic Content Marketing by Joe Pulizzi is a guide to achieving success in content marketing. Through effective storytelling, consistent publishing, and strategic distribution, businesses can create a loyal following and generate more leads.


    Epic Content Marketing
    in 6 Kernaussagen verstehen

    Audio & Text in der Blinkist App
    Kernaussage 1 von 6

    Content marketing helps you grab customers’ attention by giving them the information they crave.

    Marketing is everywhere. You are, on average, bombarded by some 5,000 marketing messages every single day!

    As a consumer, there are few moments of the day when you’re not being asked to consider a product or service. As a business, on the other hand, you’ve got to fight through this persistent noise to get your message heard.

    To make sense of the chaos, you need to realize the fundamental mistake of traditional advertising. Your customers don’t care about your products or your services. Customers care about themselves.

    If all you do is list your product’s great features, your message will fall on deaf ears. But what if you instead helped your customers to understand how those features could change their lives?

    This is content marketing – a new marketing approach that gives you the power to truly grab your customers’ attention.

    Agricultural specialist Deere & Company is already incorporating content marketing into its overall strategy. The company’s publication “The Furrow” is no mere sales catalog but a magazine that informs farmers about the latest agricultural technology and how to successfully use it. By providing trustworthy advice, Deere also increases demand for its own products.

    Content marketing can also benefit companies through strategies that can increase consumer trust for a far lower cost than traditional marketing.

    Venture capital firm OpenView in 2009 launched a blog to share the company’s insights about topics of interest to entrepreneurs, such as marketing and finance. Within three years, as many as 18,000 subscribers signed up.

    Yet if OpenView had decided instead to attract clients through more traditional methods, such as billboard or television ads, the company’s marketing costs would have been far higher. In contrast, operating a blog was very inexpensive.

    And as OpenView expanded its collection of informational posts, podcasts and videos, it became a trusted resource for exactly the kind of entrepreneurs the company wanted to attract.

    Du möchtest die gesamte Zusammenfassung von Epic Content Marketing sehen?

    Kernaussagen in Epic Content Marketing

    Mehr Wissen in weniger Zeit
    Sachbücher auf den Punkt gebracht
    Sachbücher auf den Punkt gebracht
    Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”
    Zeitsparende Empfehlungen
    Zeitsparende Empfehlungen
    Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen
    Podcasts in Kurzform
    Podcasts in Kurzform Neu
    Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

    Worum geht es in Epic Content Marketing?

    Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.

    Bewertung von Epic Content Marketing

    Epic Content Marketing (2013) by Joe Pulizzi is a must-read for anyone seeking to create compelling content that drives results. Here's why this book stands out:

    • With its emphasis on strategy and practical tips, it provides a roadmap for developing a content marketing plan that delivers value to your audience.
    • The book explores real-life examples and case studies, showing how brands have successfully utilized content marketing to build their brand and drive customer engagement.
    • Pulizzi's straightforward and jargon-free approach makes the book accessible and engaging, ensuring that readers stay captivated throughout.

    Wer Epic Content Marketing lesen sollte

    • Entrepreneurs looking to efficiently market their ideas
    • Companies wanting to become the trusted expert in their field
    • Marketing executives seeking a new way of approaching their craft

    Über den Autor

    Joe Pulizzi is a content marketing strategist and speaker as well as founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America. He’s also a co-author of the books Get Content, Get Customers and Managing Content Marketing.

    Kategorien mit Epic Content Marketing

    Ähnliche Zusammenfassungen wie Epic Content Marketing

    ❤️ für Blinkist️️️ 
    Ines S.

    Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

    Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

    Ekaterina S.

    Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

    Nils S.

    Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

    Julia P.

    Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.

    Leute mochten auch die Zusammenfassungen

    4,7 Sterne
    Durchschnittliche Bewertung im App Store und Play Store
    30 Millionen
    Downloads auf allen Plattformen
    10+ Jahre
    Erfahrung als Impulsgeber für persönliches Wachstum
    Die besten Ideen aus den Top-Sachbüchern

    Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 7.000 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!

    Jetzt kostenlos testen

    Epic Content Marketing FAQs 

    What is the main message of Epic Content Marketing?

    The main message of Epic Content Marketing is that creating valuable and relevant content is crucial for business success.

    How long does it take to read Epic Content Marketing?

    The reading time for Epic Content Marketing varies depending on the reader's speed, but it typically takes several hours. However, you can read the Blinkist summary in just 15 minutes.

    Is Epic Content Marketing a good book? Is it worth reading?

    Epic Content Marketing is a worthwhile read for anyone interested in content marketing. It provides actionable insights and strategies to help businesses stand out in a crowded market.

    Who is the author of Epic Content Marketing?

    Joe Pulizzi is the author of Epic Content Marketing.