Ultimate Guide to Local Business Marketing summary

So how can today’s popular search engines help potential clients find your business online?

There are two ways that Google can help push your shop into the digital spotlight. The first is through search engine optimization or SEO. This process helps you, using relevant keywords, bump your website closer to the top of search results when someone searches online for your particular service.

Google is one of the most influential and successful companies of the information age. But did you know that around 90 percent of Google’s earnings come from its advertising services?

This program is called Google AdWords, and its specialty is pay-per-click (PPC) marketing.

While Google can help bring potential clients to your website, the quality of your landing page has the power to seal a deal.

A website’s landing page is the first page that’s displayed after a user clicks through an ad. Great landing pages convert leads, or initial customer interest, into inquiries, or potential customers.

What’s the most effective way to get a potential client interested in your business? If you provide a service, for example, then offering a free consultation might be your strongest lure.

Your top offer for new clients then should be clearly and accurately displayed on your website’s landing page, so any visitor knows exactly where to go and what to do.

Any smart investor knows that when investing in the stock market, you need to have quality, transparent reporting to make sound financial decisions. The same goes for marketing, as when you market your company, you’re investing in the future of your business.

So for your marketing efforts to succeed, you need smart reporting that tells you if your strategy is paying off. But before you learn how to measure success, it’s important to understand that most new leads generated by local businesses come as a phone call.