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Zusammenfassung von Communicate with Mastery

Name: Communicate with Mastery
Rating: 4.5 (163 reviews)
Author: J. D. Schramm with Kara Levy

J. D. Schramm with Kara Levy

Speak With Conviction and Write for Impact

4.5 (163 Bewertungen)

24 Min.

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Communicate with Mastery
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What’s in it for me? Speak and write with clarity, power, and conviction.

Regardless of what some may believe, being an effective communicator isn’t just about having mastery over words. It requires strategic thinking about your audience and your intent for the communication – whether you’re articulating your vision to employees, pitching to investors, or delivering a Ted talk.

If you want to become an influential speaker and a compelling writer, then these blinks are for you! You’ll learn how to analyze your audience, tell powerful stories, and communicate with authenticity.

These blinks also provide practical tips and useful exercises to help business leaders deal with communication challenges, including the imminent anxiety that overtakes some people when speaking in public.

In these blinks, you’ll learn

three tips for managing anxiety;
the ABCs of business writing; and
what Hilary Clinton can teach us about answering questions.

To become an effective communicator, first, understand your audience.

It’s easy to blast out any message in a tweet, email, speech, or text. But that doesn’t necessarily mean it makes the impact you’re after.

To do that, you need to understand your audience, intent for communicating, and the message you want your audience to walk away with. Luckily, the AIM framework can help.

Central to all great leadership communication, this framework provides you with a process to understand your audience so you can personalize your message to get the impact or change you want.

The key message here is: To become an effective communicator, first, understand your audience.

So, the first thing you need to do is understand your audience. But how exactly can you go about that?

Well, you could start with sites like LinkedIn and Google which provide a wealth of information through people’s profiles, company bios, conference presentations, and blog sites. Glassdoor.com also has insights on firms and leaders thanks to anonymous input from former employees.

You can also leverage personal contacts as a mini-focus group for your message. Some contacts may even have additional insights not easily found online. But it’s important to analyze both primary and secondary audiences since those you speak with could share your message with others.

US Senator Mitt Romney learned the consequences of secondary audiences during his 2012 campaign for president. He felt comfortable speaking openly in a private meeting with wealthy donors, not realizing that a bartender recorded everything on his iPhone. The bartender shared his recording online and it went viral. Needless to say, this negatively affected the final six weeks of Romney’s campaign and contributed to his eventual loss to President Barack Obama.

You may not be running for public office, but fully understanding all potential audiences helps you determine the intent or objective of your message. Knowing your audience, ask yourself: What do I want them to do as a result of my message?

Once your intent is clear, you can decide on the channel for communication. It could be a presentation, blog post, slack message, or simple chat in the hallway. But, before you decide, ask yourself: How far do I need my message to go? How long do I want it to last? How formal is my message? What medium is easiest for my audience?

Finally, use an outline to structure your message with all the information you now have. Highlight the main points, then list key reasons and examples to support them. You’re now ready to communicate!

Speak with conviction by managing your anxiety and mastering your verbal, vocal, and visual communication.

Anxiety can be a wonderful friend or a powerful enemy. It can increase your energy and get you excited about speaking publicly if you learn how to harness it. But is that just wishful thinking? Well, try out the following strategies and see for yourself.

Strategy number one: Reframe your big presentation as a conversation. Rather than think of it as a speech, view it as just a chat between you and your audience.

Make your writing active, brief, and clear for maximum impact.

The secret to writing well is as simple as ABC – active, brief, and clear.

The active voice makes the written word energetic and concise, which is more engaging and easier for readers to understand. Consider this sentence, “Tim kicked the ball.” It’s clear and unambiguous.

Create content for a pitch by thinking of the problem to solve, your solution, the market, and your business.

When pitching for a business venture or collaboration, your pitch content should be memorable and meaningful. But how do you achieve this? First, identify a problem and convince your audience that it needs to be addressed. Then provide a solution that’s missing in today’s market and explain how your business can make the problem better.

Steve Jobs did this when introducing the iPod Nano. He declared, “Imagine a thousand songs in your pocket.” Jobs convinced the world that they had a problem – their songs weren’t conveniently accessible. He also provided a solution – his new iPod Nano. He didn’t focus on the 16GB of memory or its dimensions. Instead, he focused on the benefit to the consumer. Or, in other words, the solution to their problem.

Use storytelling to connect with your audience and make your message stick.

Storytelling is the most powerful tool in connecting with your audience. In fact, crafting a powerful story should move your audience, hold its interest, and make your message, or intended impact, stick.

There are many techniques for telling your story, but the key is to chart a change over a period of time. This change, whether subtle or not, affects your character’s condition, attitude, actions, or feelings.

Connect powerfully with your audience by allocating time for Q&As

In the mid-1990s, the author volunteered for SpeakOUT Boston, a speakers bureau on LGBTQ+ concerns. Back then, their events consisted of a 45-minute presentation followed by a 15-minute Q&A. Over time, they realized that the longer speakers spent answering questions, the more the audience enjoyed it. So, they kept reducing the time given to speakers, going as low as 15 minutes with 45 minutes for questions. Their attendees loved it.

Your identity informs your unique perspectives, leadership styles, and goals.

Your identity informs who you are as a leader, communicator, and person. But at times, you may feel that you should alter or change that identity. For example, when speaking publicly in a language that’s not your own, you may worry about whether your listeners understand you. You may even consider reducing or changing your accent. But why not embrace it instead? After all, your accent, along with your traditions and values are central to who you are as a leader.

But sometimes, the problem isn’t your accent, but how clearly you can express yourself in a non-native language. If that’s your situation, help is at hand.

When hiring a coach, ask your network for recommendations, keep an open mind, and be ready to take risks.

Do you feel like you need help to be a stronger communicator? Well, you’re not alone. Everyone needs help to get better sometimes. When it comes to mastering the art of communication, you may even need to hire a coach.

But before doing so, it’s important to set some goals. If you need help, consult your trusted mentors and peers. They’ll be able to brainstorm or identify some of your blind spots. Once you know what you want to work on, look for a coach who specializes in those areas.

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Worum geht es in Communicate with Mastery?

Communicate with Mastery (2020) is a practical guide for senior leaders wishing to improve their communication skills. It provides actionable advice and useful strategies to become an influential speaker and a compelling writer.

Bestes Zitat aus Communicate with Mastery

Think strategically, analytically and empathetically about your audience and what matters to them.

—J. D. Schramm with Kara Levy

Wer Communicate with Mastery lesen sollte

Business leaders
Entrepreneurs
People who want to improve their communication skills

Über den Autor

J. D. Schramm founded the Mastery in Communication Initiative at Stanford Graduate School of Business where he’s a lecturer in organizational behavior. He also serves as the inaugural director of the King Global Leadership Program for the Knight-Hennessy Scholars at Stanford University.

Kara Levy is an executive communication and leadership coach based in the San Francisco Bay Area. She began her coaching career at the Stanford Graduate School of Business, where she was an early member of the Mastery in Communication Initiative.

©J. D. Schramm, Kara Levy: Communicate with Mastery copyright 2020, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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