Enchantment summary

Have you ever felt enchanted by someone you didn’t like or couldn’t trust? Probably not. If you want to be able to enchant people, then you first have to get them to like and trust you. But how?

The fundamental key to enchantment is accepting and liking people as they are. Arrogance and self-centered behavior, therefore, are your greatest obstacles.

Do you often buy things just because you like and trust the salesperson? That may be true sometimes, but even the best salesperson will fail to enchant their clients with a mediocre product, service or idea that doesn’t deliver.

If you want your product or service to be enchanting, then it must have these five qualities – it must be DICEE :

Having a high-quality, enchanting product is crucial to your success. But your product won’t sell itself. You first have to present it to the public, and do it right.

Unfortunately, most launches simply convey vague information. But as Annette Simmons, author of Whoever Tells the Best Story Wins, said: “People don’t want information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell.”

Enchantment always means changing someone’s beliefs and perspectives. But like every change, these don’t happen easily. You have to overcome certain obstacles, most of which are buried deep in audience members’ minds.

For starters, people usually resist change. They want to maintain the status quo and don’t like making decisions. This hesitancy is due in part to a strong fear of making mistakes, but also to a lack of risk-taking role models to follow. So how do we remove these obstructions in order to entice people to get behind our cause?

If you are selling a product or service, would you rather have people simply buy your products, or act as unpaid advocates for your cause? Obviously the latter, but how do you get people to internalize your cause and carry your banner for you?

First, you need to create the feeling that your customers belong to a group of people who share the same interest and identify with what you have to offer.

Once you’ve created a product or service that encompasses your vision, you’re going to want customers, and that often means using push technology, technology where you reach out to the customer.

Unfortunately, there is some major competition for your customers’ attention. In order to maximize effectiveness of this direct communication, keep these principles in mind:

While push technology allows you to directly engage people and draw their attention, it can only transport a limited amount of information. This is where pull technologies, like websites, blogs and Facebook, come into play.

In order to maximize the enchanting power of your pull technologies, be sure to follow these simple guidelines:

What is more likely to motivate you to work hard: a project that pays well but is ultimately useless, or a project that pays less but is deeply rewarding and intrinsically valuable? If you aren’t hard pressed for cash, you’d probably be more interested in a personally rewarding experience, and you wouldn’t be alone. If you want to motivate and enchant your employees, you need to provide MAP: mastery, autonomy and purpose.

Mastery: If have to do something for eight hours every single day, then you’ll want to be good at it, otherwise your work day will be miserable. Providing employees with new skills not only increases productivity but also helps them to take an interest and pride in their work.

Have you ever felt totally enchanted by someone, just to have them dupe you and take advantage? Unfortunately, not every enchanter has good intentions and genuine interests. So how can you defend yourself against the enchanting persuasion of others?

The most immediate way is to be aware of and avoid situations where you can be easily tempted. For example, the low prices of an outlet mall or the high-pressure of an auction can lead you to make regrettable decisions.