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Blinkist Is Trending Among Celebrities Who Can’t Find Time To Read

These famous people use Blinkist to fit reading into their busy schedules. Check out why you should give it a go, too.
by Rob Gillham | Oct 7 2020

Nowadays, millions of people follow the skincare rituals, workout regimes, and fashion choices of celebrities—but what about their learning routines? There is one app that some of the world’s most notable actors, creatives, authors, and entertainers have chosen to fit more reading into their busy lives: Blinkist.

“They [Blinkist] get the wisdom out of books so that we can consume them faster and easier. I am currently learning a lot about leadership through reading. It’s unbelievable what you can pull out of a single book for yourself. Bill Gates reads 100 pages per hour, but I’m incredibly slow. I have to improve myself there, so now I’m doing speedreading coaching.”
— Nico Rosberg, former F1 champion, in an interview with Welt. [translated from German]

They’ve praised Blinkist in interviews and have taken to social media to recommend the app that explains nonfiction bestsellers in only 15 minutes.

Blinkist is the brainchild of four friends from Germany who, after finishing their studies, encountered a problem many of us share—we love to read, but we rarely have the time to do it. Their eureka moment came when they realized that there was a need for an app that explains nonfiction books in an accessible and straightforward way. That’s when Blinkist was born.

“Our customers want to learn and educate themselves. They’re looking for inspiration, and they want food for thought. We’re flattered that some of the world’s celebrities have chosen Blinkist to fit learning into their lives, but we won’t let this go to our heads. We will always be committed to providing the best possible experience for our users, no matter who they are.”
— Holger Seim, CEO of Blinkist

They assembled a team of experts from around the world and started building an app that has been downloaded by 14 million people from all around the world over the last eight years. Among the millions of Blinkist users are Apple’s CEO Tim Cook, F1 World Champion Nico Rosberg, as well as big-name authors, actors, and creatives.

“I am really enjoying Blinkist. In fact, everyday I read through the Blinks and learn something good. This feeling of learning something meaningful is awesome. And in just 10 to 15 minutes, I’m through with the learnings of an entire book. I understand that reading blinks is not the same as reading a book, but if it was not for these blinks, I might have never read about some of the amazing books at all.”
– Mouneet Mehta, COO, Koru Technologies.

Let’s look at the innovative features that make Blinkist such an engaging learning experience and why celebrities and people like you can benefit from downloading the app today.

A Book Explained in 15 Minutes

Lindsey Pollak, the New York Times bestselling author of Becoming the Boss, named Blinkist as her new favorite app during a Q&A session on Twitter. She praised how it can explain a lengthy nonfiction title in as little as 10 to 15 minutes.

The Blinkist app has been compared to CliffsNotes, but it’s so much more than that. Think of Blinkist as a masterfully-crafted book report where you can get the key ideas from a bestselling title like Neurodharma by Rick Hanson in only 15 minutes. You can learn the main points that have been distilled from each page of the author’s work. You are also given actionable advice to implement new thoughts and ideas directly into your daily life.

In only 15 minutes, you can get up to speed with a popular book like Neurodharma by the New York Times bestselling author Rick Hanson.

Make Reading a Habit with Blinkist

In an interview with IGN, Sonequa Martin-Green, the star of popular shows like The Walking Dead and Star Trek: Discovery, confessed to having 14 titles in her Blinkist reading list and binging on trending nonfiction works using her app. Blinkist encourages you to make reading a habit, so instead of using your free time to shut down your brain with forgettable content, why not feed it with new concepts, ideas, and ways of thinking.

“(I’m currently reading) Angela Davis’s stunning autobiography and Gentle Birth, Gentle Mothering by Sarah Buckley. I also currently have 14 books in my Blinkist reading list.”
— Sonequa Martin-Green, actor.

Think of the Blinkist app as a helpful librarian or bookstore owner. When you download the app and start learning, each explainer pack you complete is used to inform the app’s algorithm to recommend even more exciting titles for you to read. This ensures that you will never run out of titles to enjoy.

The Blinkist app is your personal librarian and gives you book recommendations as you learn.

“Blinkist has helped me read more — period. I love that I can get the key learnings from 10+ books a week and immediately implement them in my own life. Blinkist has also helped me filter the books I purchase — if I couldn’t get enough of the Blinks, I buy it. ”
– Hitha Palepu, entrepreneur and author.

Track Trends and Stay Up-to-Date With the Latest Titles

Every month, 70 new titles are processed by the Blinkist content team and added to the app’s library. This ensures that not only will you never run out of books to enjoy, but you can keep track of important trends that are affecting the world. Just as award-winning singer Ellie Goulding uses Blinkist to stay informed about racial issues, you can use it to stay in-the-know about things that matter to you.

With Blinkist’s collections you can learn about important topics that matter to you.

The app is also filled with collections of great titles compiled by the content team on important topics such as mindfulness, social justice, and stoicism so you can binge through a list of great works and get informed in an area that fascinates you.

Learning on the Go

The global pandemic may have forced millions of people to stay inside, but many of us are still on the go, and with Blinkist’s audio content, you don’t need to stop moving to start learning.

If you are running errands after a day of working from home or on a lunchtime walk, you can take learning with you wherever you go with an audio explainer pack for a bestselling book.

Whether you’re an Emmy award-winning creator like Michael Davis, who praised Blinkist as his travel companion on Twitter, or you’re simply a busy person who loves to learn from books, Blinkist can move with you. Even the host of US national radio news show This Morning, Gordon Deal, takes Blinkist with him on his commute.

The Blinkist app’s flexibility means you can read the first few nuggets of information from an explainer pack while at home, then plug in your headphones and continue the remainder while on a jog around the block.

It’s Backed by Science

Blinkist makes otherwise dense and complicated information from nonfiction titles vivid and memorable by using science-based learning methods taken from neuroscientific principles on how our brains learn.

Instead of big blocks of unwelcoming text, a Blinkist explainer pack will give you a relatable example to help you remember an essential piece of information from a nonfiction book.

Let’s take a look at an example from Physics of the Future by Michio Kaku. To illustrate how far computing power has come over the years, the content team explains that your cell phone has more power than all of NASA had back in 1969 when it placed two astronauts on the moon. This kind of explanation will make you think twice the next time you get out your phone to check the weather. You have the computing power to launch men into space in the palm of your hand.

It’s visual examples like this which are scientifically-proven to help us remember big ideas that make learning with Blinkist a fun, engaging, and rewarding experience. Instead of struggling through pages of text, you can speed through an explainer pack and feel that sense of accomplishment at the end.

“What it (Blinkist) does is it reads all those humongous educational books for people like me who haven’t got time to read them, like Yuval Noah Harari’s Sapiens: A Brief History of Humankind. I wanted to read it, but I knew it would take me two years.”
— Francesca Hayward, Ballerina, and Actress.

One of the World’s Best Apps

Blinkist is trending among celebrities as a powerful learning tool, and it also has received some major awards from respected institutions. The United Nations World Summit Award in 2016, which selects the world’s best digital innovations with a positive impact on society, chose Blinkist in the category of quality education.

In 2017, the expert judges at Google gave the Blinkist app’s layout a Material Design Award for Brand Expressiveness. In 2020, Sifted named Blinkist as one of the German startups that will thrive in our post-pandemic world. As we can see, Blinkist is a world-class app, with the awards and praise to prove it.

“With Blinkist, you can boost your knowledge and gain new perspectives so that you can be a better professional, a better partner, or a better you.”
– The United Nations.

Why not download the Blinkist app today and check out its world-class features and join some of the world’s most famous people who are learning with Blinkist.

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