User Research (2018) is a practical how-to guide for entrepreneurs, researchers and managers interested in answering the most important question in business – do customers actually like your product? Drawing on author Stephanie Marsh’s years of experience in user research, these blinks present the most commonly used methods, clearly describing the advantages and disadvantages of each.
Stephanie Marsh is a user research expert based in the UK. She is the head of user research and analysis for the Government Digital Service, an official body tasked with the digitalization of public services. Before taking up her current position, Marsh was a consultant and led user experience design firm, Bunnyfoot. Her previous clients include the BBC, Arsenal Football Club and EasyJet.