W. Chan Kim Books
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They co-wrote the 2004 international bestseller Blue Ocean Strategy. In addition to receiving numerous awards, they were also listed by Thinkers50 among the top three management gurus in the world.
Blue Ocean Shift
What's Blue Ocean Shift about?
Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.
Who should read Blue Ocean Shift?
- Entrepreneurs, managers, CEOs and business leaders
- Small business owners
- Business scholars and theorists of competition and market strategy
Blue Ocean Strategy
What's Blue Ocean Strategy about?
Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment.
Who should read Blue Ocean Strategy?
- entrepreneurs eager to get ahead of their competition
- investors deciding which companies to back
- business students who want to better understand market forces
Blue Ocean Strategy
What's Blue Ocean Strategy about?
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a groundbreaking approach to business strategy. The book challenges the traditional competitive mindset by advocating for the creation of new market spaces, or "blue oceans," where competition is irrelevant. Filled with real-life examples and practical tools, it offers a compelling framework for companies to break free from the competition and unlock new growth opportunities.
Who should read Blue Ocean Strategy?
Business professionals seeking to create new market spaces and drive growth
Entrepreneurs looking to disrupt industries and differentiate their offerings
Managers and executives aiming to break free from competition and build sustainable advantage