Thomas J. Stanley Books
Thomas J. Stanley is a researcher and author of several award-winning books on the rich, including Millionaire Women Next Door, Marketing to the Affluent and Selling to the Affluent.
William D. Danko is a professor of marketing at the School of Business, State University of New York at Albany.
The Millionaire Next Door
What's The Millionaire Next Door about?
Drawing from personal interviews, The Millionaire Next Door (1996) reveals that many millionaires’ daily lives are a far cry from the stereotype of luxury cars, mansions and private jets. Yet this book also disproves the belief that becoming a millionaire is difficult – anyone can learn not only how to become rich but also stay rich.
Who should read The Millionaire Next Door?
- People who want to become wealthy
- Millionaires struggling to hold on to their cash
- Social scientists studying the habits of affluent people
The Next Millionaire Next Door
What's The Next Millionaire Next Door about?
The Next Millionaire Next Door (2018) inspires readers of all backgrounds and income levels to build substantial wealth through frugal living and smart investing. Clear, simple strategies for living within your means and patiently growing assets show that economic success is truly accessible for all.
Who should read The Next Millionaire Next Door?
- Average earners who feel like lasting wealth is out of their reach
- Above average earners who struggle to grow their wealth, rather than spend it
- Anyone who longs for the flexibility and financial freedom that comes with true wealth