Rohit Bhargava Books
Rohit Bhargava is an author, marketing and business expert and trend curator. He is also CEO and founder of the Influential Marketing Group, and a two-time TEDx speaker. Non-Obvious is his second bestselling book.
Non-Obvious
What's Non-Obvious about?
Non-Obvious is all about detecting important trends, an essential part of running a business. You can't accurately predict the future by looking at obvious, surface-level influences – the important ones are hidden underneath. These blinks offer advice on identifying meaningful changes, while outlining some prominent trends we're likely to see in the future.
Who should read Non-Obvious?
- Anyone who wants to learn about spotting trends
- Movers and shakers searching for an investment with high potential
- Curious readers who want to know what tomorrow's trends will be
Personality Not Included
What's Personality Not Included about?
Personality Not Included (2008) explains how to build an awesome public face for your company. These blinks teach you how to develop a strong personality for your business, explain why that’s so important and help you clear the barriers between you and business success.
Who should read Personality Not Included?
- Entrepreneurs and leaders who want to build or improve their businesses
- CEOs who want to put a face on their company
- Marketing novices and experts alike