Renée Mauborgne Books
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They co-wrote the 2004 international bestseller Blue Ocean Strategy. In addition to receiving numerous awards, they were also listed by Thinkers50 among the top three management gurus in the world.
Blue Ocean Shift
What's Blue Ocean Shift about?
Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.
Who should read Blue Ocean Shift?
- Entrepreneurs, managers, CEOs and business leaders
- Small business owners
- Business scholars and theorists of competition and market strategy
Blue Ocean Strategy
What's Blue Ocean Strategy about?
Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment.
Who should read Blue Ocean Strategy?
- entrepreneurs eager to get ahead of their competition
- investors deciding which companies to back
- business students who want to better understand market forces