Nir Eyal Books
Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today.
What's Hooked about?
Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.
Who should read Hooked?
- Anyone who wants to understand how habits are formed
- Anyone who wants to design a hugely successful product or enhance an existing one
- Anyone who wants to understand how some products take advantage of our tendency to form habits
What's Indistractable about?
Indistractable (2019) addresses one of modern life’s most common problems – distraction, often blamed on contemporary technology. Nir Eyal, however, claims that while smartphones and apps might get in the way of more meaningful work, they are not the root cause of the issue. So what is? In these blinks, Eyal provides an actionable four-part framework that breaks down how distraction really works and what you can do to overcome it.
Who should read Indistractable?
- Anyone who has ever given-in to procrastination and distraction at one time or another
- Self-starters set on cultivating better habits
- Parents worried about their kids’ relationship with tech