Melissa Perri is an industry-leading consultant and speaker on product strategy and development processes. CEO and founder of Produx Labs, she helps companies such as Spotify and Walmart build high-performing product organizations.
Denise Tilles is Director of Strategic Initiatives at Anthropic. She is responsible for shaping the AI assistant platform’s go-to-market strategy, based on her extensive experience scaling businesses through product and marketing leadership roles.
Product Operations (2022) makes the case for implementing dedicated systems and roles to align complex product development processes across an organization. Covering team structures, discovery methods, development workflows, and continuous optimization, it provides frameworks to facilitate cross-functional transparency and harmony from conception through to delivery and iteration.
Escaping the Build Trap (2018) highlights how companies often become fixated on delivering features instead of addressing real customer problems, resulting in wasted resources and missed opportunities. It advocates for a shift toward a product-led approach, where the focus is on creating value and driving meaningful business outcomes. Through the strategies and frameworks presented, organizations can better align product development with customer needs and long-term company goals, fostering sustainable growth and innovation.