Matthew Dixon Books
Matthew Dixon is the executive director at CEB, the world’s leading member-based consulting company. Brent Adamson is the firm’s managing director and chief storyteller.
The Challenger Sale
What's The Challenger Sale about?
Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.
Who should read The Challenger Sale?
- Sales managers and salespeople eager to improve their techniques
- Entrepreneurs curious about how to best present a product to customers
- Business leaders who want to stay current with new sales strategies
The JOLT Effect
What's The JOLT Effect about?
The JOLT Effect (2022) promises to shatter your understanding of sales techniques. Grounded in decades of research, this enlightening guide reveals how tackling customer indecision, not status quo bias, holds the key to sales success.
Who should read The JOLT Effect?
- Anyone working in sales
- Small business owners or entrepreneurs
- Consumers interested in sales techniques
The Effortless Experience
What's The Effortless Experience about?
The Effortless Experience by Matthew Dixon challenges the conventional wisdom that exceptional customer service is the key to customer loyalty. Through extensive research, the book reveals that what customers really want is a hassle-free, effortless experience. It provides practical strategies for businesses to simplify interactions, reduce customer effort, and ultimately build long-term loyalty.
Who should read The Effortless Experience?
Customer service professionals looking to improve customer satisfaction and loyalty
Business owners and managers seeking to reduce customer effort and increase retention
Anyone interested in understanding the psychology of customer experience and how to create effortless interactions