Marcus Sheridan is the founder and president of marketing and personal development blog The Sales Lion, which later merged with successful content agency IMPACT. He is also a highly sought-after speaker and consultant who specializes in digital content and marketing.
© Marcus Sheridan: They Ask You Answer copyright 2017, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.
They Ask, You Answer by Marcus Sheridan is a game-changing book that challenges traditional marketing strategies. It emphasizes the importance of addressing customers' questions and concerns openly and honestly, ultimately building trust and driving sales. Through real-life examples and practical advice, Sheridan shows how businesses can create valuable content that educates and engages their audience.
Business owners and marketers looking to improve their content marketing strategy
Entrepreneurs who want to attract and engage more customers online
Individuals seeking practical advice on creating valuable, educational content for their target audience