Julien Smith Books
Chris Brogan is a well-known American blogger, journalist and marketing consultant. Julien Smith is a consultant, speaker and CEO of the start-up Breather, a company that rents out rooms for work and relaxation.
© Chris Brogan: Trust Agents copyright 2010, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
Trust Agents
What's Trust Agents about?
Trust Agents describes how anyone can use the web to become a trust agent – meaning someone who is well-versed in the tools of the web and who is very influential and trusted because of this.
Who should read Trust Agents?
- Anyone who wants to understand what successful marketing looks like in the internet age
- Anyone who wants to greatly expand their influence
The Impact Equation
What's The Impact Equation about?
The Impact Equation (2012) takes a fresh look at how companies can successfully introduce a product to a market with maximum impact and keep it relevant over the long-term. These blinks will teach you how to articulate your message, deliver it effectively to your audience and build the trust necessary to keep customers coming back for more.
Who should read The Impact Equation?
- Marketers, entrepreneurs and communications specialists
- People who want to make a difference in their personal life or at work