John A. List Books
John A. List is a professor of economics at the University of Chicago and is renowned for his extensive research and contributions to the field. With over 200 peer-reviewed journal articles and published textbooks to his name, he’s solidified his expertise in behavioral economics and experimental economics. He’s also coauthor of the international best seller The Why Axis.
The Voltage Effect
What's The Voltage Effect about?
The Voltage Effect (2023) will show you help how to thrive in the rapidly changing business landscape through the hidden power behind scaling. Unlock the four secrets that are your key to scalability success.
Who should read The Voltage Effect?
- Ambitious entrepreneurs seeking exponential growth
- Seasoned business leaders navigating scaling challenges
- Curious minds exploring organizational dynamics
What's The Why Axis about?
The Why Axis by John A. List and Uri Gneezy delves into the hidden motivations behind human behavior, particularly in the realm of economics. Through a series of fascinating experiments and real-world examples, the book challenges traditional economic theories and offers insightful explanations for why people make the choices they do. It ultimately uncovers the "why" behind our decisions and provides valuable implications for businesses, policymakers, and individuals.
Who should read The Why Axis?
- Researchers and academics interested in behavioral economics and social psychology
- Business professionals looking to understand consumer behavior and improve decision making
- Policy makers and government officials seeking evidence-based solutions to social and economic challenges