Greg McKeown is an author and management consultant who has coached at companies such as Google, Facebook, Apple, Twitter and LinkedIn. He holds an MBA from Stanford University, where he co-created the course Designing Life, and is also the author of the best-selling book Multipliers.
Essentialism (2014) teaches you how to do better by doing less. By offering practical solutions for how to get your priorities straight, Essentialism helps you to eliminate all of the junk in your routine that’s keeping you from being truly productive and fulfilled.
Effortless (2021) challenges the idea that achieving anything worthwhile means overexerting ourselves. This easy-to-follow guide breaks down how to make tasks and projects feel easy, actions we can take to maximize our efforts, and techniques for increasing outputs while keeping our inputs low.