David Forbes Books
David Forbes is the founder of Forbes Consulting, an insight-based marketing consultancy. Through psychological consumer insights, the company has increased the effectiveness of several major brands. Forbes also holds a PhD in clinical and cognitive psychology from Clark University.
The Science of Why
What's The Science of Why about?
The Science of Why (2015) is an insightful and sometimes surprising guide to a question that only the best marketers can answer: why does a customer buy? Read through these blinks to explore the various types of consumers in the marketplace, and give your own marketing greater depth and perspective.
Who should read The Science of Why?
- Businesses struggling to gain a strong customer base
- Marketers who want to approach their target market in a more nuanced manner
- Shoppers interested in how brands entice them to buy
Medigap vs Medicare Advantage
What's Medigap vs Medicare Advantage about?
Medigap vs Medicare Advantage by David Forbes is a comprehensive guide that helps readers understand the key differences between these two types of Medicare plans. With clear explanations and real-life examples, the book aims to empower individuals to make informed decisions about their healthcare coverage. Whether you're approaching Medicare age or considering switching plans, this book provides valuable insights to help you navigate the complex world of healthcare options.
Who should read Medigap vs Medicare Advantage?
Individuals who are approaching Medicare eligibility and need to understand their options
Current Medicare beneficiaries who want to explore alternative coverage options
Family members or caregivers of Medicare recipients who want to help them make informed decisions