Bobby Borg is a renowned musician, educator, and author in the music industry. With a background as a drummer, Borg has played with several well-known artists and toured extensively. He holds a Master of Business Administration and has taught at several prestigious institutions, including the University of California, Los Angeles. Borg's book, Business Basics for Musicians, is a comprehensive guide that provides practical advice on the business side of the music industry, covering topics such as marketing, networking, and understanding contracts. His expertise has made him a sought-after speaker and consultant for musicians looking to navigate the complex world of music business.
Business Basics for Musicians by Bobby Borg is a comprehensive guide that provides practical advice and essential knowledge for musicians looking to build a successful career in the music industry. From understanding copyright laws to creating a business plan, this book covers all the fundamentals needed to navigate the business side of music.
Independent musicians who want to understand the business side of the music industry
Aspiring artists who are looking to build a sustainable career in music
Managers, agents, and other music industry professionals who want to gain insights into the challenges musicians face
Music Marketing for the DIY Musician is a comprehensive guide for independent musicians looking to promote their music and build a successful career. Written by Bobby Borg, a musician and educator, this book covers a wide range of topics including social media marketing, branding, networking, and creating a strong online presence. It provides practical advice and actionable strategies that can help musicians navigate the complex world of music marketing.
Independent musicians looking to build and promote their brand
Aspiring artists seeking to understand the business side of the music industry
Managers or promoters who want to enhance their knowledge of music marketing