Bobby Borg Books

Bobby Borg is a renowned musician, educator, and author in the music industry. With a background as a drummer, Borg has played with several well-known artists and toured extensively. He holds a Master of Business Administration and has taught at several prestigious institutions, including the University of California, Los Angeles. Borg's book, Business Basics for Musicians, is a comprehensive guide that provides practical advice on the business side of the music industry, covering topics such as marketing, networking, and understanding contracts. His expertise has made him a sought-after speaker and consultant for musicians looking to navigate the complex world of music business.

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What's Business Basics for Musicians about?

Business Basics for Musicians by Bobby Borg is a comprehensive guide that provides practical advice and essential knowledge for musicians looking to build a successful career in the music industry. From understanding copyright laws to creating a business plan, this book covers all the fundamentals needed to navigate the business side of music.

Who should read Business Basics for Musicians?

  • Independent musicians who want to understand the business side of the music industry

  • Aspiring artists who are looking to build a sustainable career in music

  • Managers, agents, and other music industry professionals who want to gain insights into the challenges musicians face


What's Music Marketing for the DIY Musician about?

Music Marketing for the DIY Musician is a comprehensive guide for independent musicians looking to promote their music and build a successful career. Written by Bobby Borg, a musician and educator, this book covers a wide range of topics including social media marketing, branding, networking, and creating a strong online presence. It provides practical advice and actionable strategies that can help musicians navigate the complex world of music marketing.

Who should read Music Marketing for the DIY Musician?

  • Independent musicians looking to build and promote their brand

  • Aspiring artists seeking to understand the business side of the music industry

  • Managers or promoters who want to enhance their knowledge of music marketing