Bob Burg Books
Bob Burg is the author of Endless Referrals: Network Your Everyday Contacts into Sales. He is also on the board of directors for the Florida pet rescue, Furry Friends.
John David Mann is the New York Times bestselling coauthor of Flash Foresight with Daniel Burrus. He won the Nautilus Award for the Axiom Business Book, and Taiwan’s Golden Book Award for Innovation. He is also a concert cellist and a composer.
Mann and Burg also partnered up to write Go-Givers Sell More and It’s Not About You.
What's The Art of Persuasion about?
The Art of Persuasion (1998) explores strategies for influencing others effectively and ethically by encouraging positive relationships and clear communication. It emphasizes the importance of empathy, understanding, and creating mutually beneficial outcomes. Through practical techniques and relatable anecdotes, it demonstrates how to navigate objections, build trust, and inspire cooperation.
Who should read The Art of Persuasion?
- Business professionals seeking ethical persuasion techniques
- Salespeople aiming to build stronger client relationships
- Individuals interested in personal growth through communication
Go-Givers Sell More
What's Go-Givers Sell More about?
Go-Givers Sell More by Bob Burg explores the power of giving in the sales process. It challenges the traditional notion that sales is all about taking and instead advocates for a giving mindset. By providing value, building relationships, and focusing on the customer's needs, the book offers practical strategies for achieving sales success while making a positive impact.
Who should read Go-Givers Sell More?
Individuals who want to improve their sales skills
Entrepreneurs looking to grow their business through ethical selling
Professionals who want to build meaningful relationships with their clients
Endless Referrals
What's Endless Referrals about?
Endless Referrals by Bob Burg is a comprehensive guide on how to build a network of valuable business contacts and generate a steady stream of referrals. Through practical tips and real-life examples, Burg emphasizes the importance of building genuine relationships and providing exceptional value to others. This book is a must-read for anyone looking to grow their business through the power of referrals.
Who should read Endless Referrals?
Entrepreneurs and business owners looking to expand their network and increase their sales
Sales professionals who want to learn effective strategies for generating referrals
Individuals who want to build long-term, mutually beneficial relationships with their clients