April Dunford Books
April Dunford has over two decades of experience in marketing. She’s known for her expertise in positioning B2B technology and effectively taking these products to market. Dunford is also a sought-after consultant, speaker, and advisor within the tech industry.
Obviously Awesome
What's Obviously Awesome about?
Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience.
Who should read Obviously Awesome?
- Startup founders in technology sectors
- Marketing professionals specializing in B2B products
- Entrepreneurs looking to improve market fit
What's Sales Pitch about?
Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning.
Who should read Sales Pitch?
- Entrepreneurs and salespeople who want to identify and understand their target audience
- Marketers and business leaders looking to create compelling sales pitches through storytelling
- Anyone seeking to overcome objections and close deals