Anthony Iannarino is a prominent figure in business-to-business (B2B) sales. He’s also a speaker, blogger, business owner, and best-selling author of Eat Their Lunch, The Only Sales Guide You’ll Ever Need, and Leading Growth.
Elite Sales Strategies (2022) is a guide designed to catapult you from being a typical salesperson to a trusted consultant. It dives into the One-Up strategy that not only sells but also connects and provides value to clients.
The Negativity Fast (2023) presents a transformative approach to personal growth, emphasizing the power of positivity and effective management of negative emotions. It guides you through a process of eliminating negativity and nourishing your mental outlook with optimism, offering concrete strategies for perspective-taking and coping with conflicting beliefs.