Adam Alter Books
Adam Alter is a New York University psychology and marketing professor whose research deals with behavioral economics and the psychology of judgment and decision making. He has contributed to magazines such as the New Yorker, the New York Times, Psychology Today and Popular Science.
Drunk Tank Pink
What's Drunk Tank Pink about?
Drunk Tank Pink probes the hidden psychological and social influences that shape the way we see, think, feel, and act in the world.
Who should read Drunk Tank Pink?
- Anyone who wants to learn about the hidden influences that shape their perceptions and behavior
- Anyone interested in how the weather and scenery affect their moods
- Anyone who thinks their behavior is mostly rational and free of influence from random factors
Irresistible
What's Irresistible about?
Irresistible (2017) shows how dangerously dependent we’ve become on the smartphones, tablets, video games and social platforms that we’ve surrounded ourselves with. Is our attachment to these devices strictly related to the convenience they provide? Or have we actually grown addicted to the psychological rewards they offer?
Who should read Irresistible?
- Psychology students
- Technology addicts
- Anyone looking to be more productive
What's Anatomy of a Breakthrough about?
Anatomy of a Breakthrough (2024) uncovers the secrets to overcoming obstacles and creative blocks by looking at human nature and the habits of successful performers, thinkers, and creatives. It offers practical strategies that will break through barriers and transform your own habits by mastering the balance between experimentation and action.
Who should read Anatomy of a Breakthrough?
- Anyone suffering from a creative block
- Individuals seeking practical strategies to overcome career obstacles
- Those interested in developing resilience and finding innovative solutions to life's greatest challenges