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by Robin Sharma
A Hustler's Guide to Building Your Empire
The Perfect Day to Boss Up by Rick Ross is a memoir detailing the rapper's journey from drug dealer to hip-hop icon. Ross shares lessons learned and offers advice on how to achieve success through hustle, hard work, and strategic partnerships.
Fifteen years ago, Rick Ross shot into the mainstream yelling “every day I’m hustlin’” – the central refrain of his breakout single. And those words were true. Since the release of “Hustlin’,” Ross’s bank balance may have accumulated a few more commas, but he still hustles hard every day. When the pandemic hit, and his primary revenue stream – performing – went bust, he knew he needed a new game plan. So he headed toward The Promise Land: his 235-acre estate in Fayetteville, Georgia.
The Promise Land contains a recording studio and a home gym – not to mention a movie theater, a bowling alley, multiple basketball courts, and a horse stable. Oh, and the biggest residential swimming pool in the US. Talk about the lap of luxury.
Ross hadn’t spent more than a few days there at a time since he bought it in 2014 because of the constant touring. Now, though, he had time to enjoy the fruits of his labor – and focus on the other eggs in his basket.
In addition to being a multiplatinum-selling recording artist, Ross is an entrepreneur with a diversified portfolio. He’s the founder of Maybach Music Group (home to Meek Mill and Wale), the owner of a fast-food franchise, and he’s also involved in the spirits industry. He has his own line of ramen noodles, potato chips, and grooming products, and he’s a best-selling author.
Why all the side hustles? Well, he’s not trying to end up like four-time world heavyweight boxing champion Evander Holyfield, who earned hundreds of millions and used to own The Promise Land – before going bankrupt due to poor money management.
Holyfield apparently owed more than $500,000 to a landscaping company. So Ross’s first quarantine purchase was a John Deere 5090E tractor. As he lit up a joint and began cutting grass, he noticed little details he’d never seen before: pink flowers, anthills . . . the goddamn goose poop.
The words of Bruce Lee came to mind: “Be formless, shapeless, like water.” It didn’t matter what challenges COVID presented; Ross was going to go with the flow. He wasn’t going to make excuses, because, in Ross’s own words, “goals don’t give a fuck about excuses” – not even legitimate ones. You need to find ways to overcome your obstacles and win.
For Ross, that meant knocking out guest verses for everyone from Anderson .Paak to Freddie Gibbs to T.I., promoting his brands harder than ever, and writing a book about the principles that helped him build an unshakeable empire. Voilà, mofos.
The Perfect Day to Boss Up (2021) is a swaggering, no-nonsense road map to becoming the CEO of your life. Drawing on hip-hop icon Rick Ross’s life, it divulges behind-the-scenes stories, advice, and mindsets that’ll guide you on your own path to success.
The Perfect Day to Boss Up (2021) by Rick Ross, with Neil Martinez-Belkin, is a book that offers valuable insights on success, hustling, and building a legacy. Here's why this book is worth reading:
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of The Perfect Day to Boss Up?
The main message of The Perfect Day to Boss Up is to empower individuals to take control of their lives and achieve success.
How long does it take to read The Perfect Day to Boss Up?
The reading time for The Perfect Day to Boss Up varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Perfect Day to Boss Up a good book? Is it worth reading?
The Perfect Day to Boss Up is a valuable read for those aspiring to reach their potential. It offers insightful guidance and practical strategies for success.
Who is the author of The Perfect Day to Boss Up?
The author of The Perfect Day to Boss Up is Rick Ross, with Neil Martinez-Belkin.