Go for No! Book Summary - Go for No! Book explained in key points

Go for No! summary

Richard Fenton

Brief summary

Go for No! by Richard Fenton is a motivational book that encourages readers to embrace rejection and view it as a stepping stone to success. It offers a new perspective on failure and teaches the importance of facing and overcoming "no"s in order to achieve one's goals.

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    Go for No!
    Summary of key ideas

    Embracing Failure and Rejection

    In Go for No! by Richard Fenton, we are introduced to Eric Bratton, a salesman who is struggling to meet his sales targets. One day, Eric meets a successful salesman named Ray who introduces him to the idea of embracing failure and rejection. Ray explains that the key to success is to actively seek out rejections, as every 'no' brings him closer to a 'yes.'

    Ray challenges Eric to set a goal of getting a certain number of 'no' responses from his sales pitches. Initially, Eric is skeptical about this idea, but he decides to give it a try. He soon realizes that by focusing on the 'no' responses, he is able to make more sales and achieve his targets faster.

    The Power of No

    As Eric continues his journey, he starts to understand the power of the word 'no.' He learns that it is not the rejection itself that holds him back, but his fear of it. By overcoming this fear and accepting 'no' as a natural part of the sales process, he becomes more confident and begins to enjoy his work.

    Eric also learns that the fear of rejection is not unique to him, but something that holds back many salespeople and individuals in various areas of life. He realizes that by embracing 'no' and using it as a tool for personal growth, he can transform his career and his life.

    The Five Failure Levels

    Ray introduces Eric to the concept of the 'five failure levels,' which represent different attitudes towards rejection. Level one is the fear of failure, where people avoid taking risks to avoid rejection. Level two is the fear of rejection, where people let the possibility of being told 'no' hold them back.

    Level three is the acceptance of failure, where individuals acknowledge that failure is a part of the process. Level four is the pursuit of failure, where people actively seek out rejection to achieve their goals. Finally, level five is the mastery of failure, where individuals are unfazed by rejection and use it as a tool for success.

    Changing Perspectives

    Throughout the book, Eric's perspective on failure and rejection undergoes a significant transformation. He learns to appreciate the value of 'no' and begins to see it as a stepping stone towards success. Instead of being discouraged by rejection, he uses it as feedback to improve his approach and increase his chances of making a sale.

    By the end of Go for No!, Eric not only achieves his sales targets but also becomes a top performer in his company. His journey serves as a powerful example of how changing our perspective on failure and rejection can lead to remarkable personal and professional growth.

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    What is Go for No! about?

    Go for No! by Richard Fenton challenges the traditional mindset of avoiding rejection and instead encourages readers to embrace it. Through a compelling story, the book teaches valuable lessons about the power of perseverance and the importance of stepping out of your comfort zone in order to achieve success. It offers a fresh perspective on failure and rejection, showing that they are not obstacles, but rather stepping stones towards reaching your goals.

    Go for No! Review

    Go for No! (2000) offers a fresh perspective on handling rejection and embracing failure to achieve success. Here's why this book is worth your time:
    • It challenges the conventional mindset by emphasizing that embracing rejection leads to greater success in sales and beyond.
    • The book encourages readers to adopt a new mindset towards failure, viewing it as a necessary stepping stone towards achieving goals.
    • By sharing real-life stories and practical strategies, the book keeps readers engaged and inspired to overcome fear of rejection.

    Who should read Go for No!?

    • Individuals who want to overcome the fear of rejection and failure

    • Entrepreneurs and sales professionals looking to improve their sales skills

    • People who want to shift their mindset and embrace a positive attitude towards rejection

    About the Author

    Richard Fenton is a best-selling author and speaker who specializes in the field of sales and personal development. With a career spanning over 20 years, Fenton has co-authored several books, including 'Go for No!' which has become a renowned resource in the sales industry. Through his work, Fenton encourages individuals to embrace failure and rejection as a means to achieve success. His unique approach to overcoming fears and redefining the concept of 'no' has made a significant impact on countless readers and sales professionals worldwide.

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    Go for No! FAQs 

    What is the main message of Go for No!?

    The main message of Go for No! is embracing rejection as a stepping stone to success.

    How long does it take to read Go for No!?

    Reading Go for No! takes a few hours. The Blinkist summary can be read in minutes.

    Is Go for No! a good book? Is it worth reading?

    Go for No! is worth reading for its empowering perspective on rejection and success.

    Who is the author of Go for No!?

    The author of Go for No! is Richard Fenton.

    What to read after Go for No!?

    If you're wondering what to read next after Go for No!, here are some recommendations we suggest:
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    • The Ascent of Money by Niall Ferguson
    • Think and Grow Rich by Napoleon Hill
    • The 4-Hour Workweek by Tim Ferriss
    • Rich Dad, Poor Dad by Robert T. Kiyosaki
    • Secrets of the Millionaire Mind by T. Harv Eker
    • The Richest Man in Babylon by George S. Clason
    • Business Adventures by John Brooks
    • The Most Important Thing by Howard Marks
    • More Money Than God by Sebastian Mallaby