Name: The Business of Good
Rating: 4.1 (20 reviews)
Author: Jason Haber

What’s in it for me? Learn how capitalism 2.0 will improve how we do business today.

Capitalism might be great for creating wealth, but it falls flat in addressing some of the largest challenges of our time, such as climate change.

This is where capitalism 2.0 comes in. This new way of doing business aims not only to create wealth but also save the world – and it’s the clearest path to solving many of our global problems.

Social entrepreneurship combines profit motives with social problem solving. Businesses don’t just sell products; they sell with the added aim of curbing poverty, fighting disease and providing essential infrastructure so everyone, company and customer, benefits.

So forget about making that quick buck. These blinks show how capitalism 2.0 is about focusing on long-term wealth and prosperity – which won’t happen if we’re destroying the world.

In these blinks, you’ll learn

why social entrepreneurship is more effective than charitable giving;
why today’s social entrepreneurs come from the millennial generation; and
how successful social entrepreneurs focus on the cause of a problem, not the symptoms.

A social entrepreneur can make money while having a positive impact and growing a business.

What do you know about the concept of social entrepreneurship?

You might question whether such a concept is even possible, as it certainly costs plenty of money to tackle issues such as climate change or poverty.

Social entrepreneurs seek out investors who are interested in making both a social impact and seeing a return on their investment. Such investments are called impact investments.

An impact investment differs from a regular investment because the intent behind the investment is rooted in the desire for social change. In other words, the goal of an impact investment is to create a beneficial social impact.

To measure success, it’s necessary to account for profits, as well as the amount of social good inspired by the investment.

A survey by the Global Impact Investing Network (GIIN) and JPMorgan Chase found that in 2014, some 146 impact investors invested a total of $10.6 billion in projects.

According to the report, 91 percent of impact investors experienced returns that met or exceeded expectations and a whopping 98 percent said the social impact of the investment was in line with or exceeded what they expected.

So from an investor’s perspective, impact investments are effective. When it comes to companies, however, it’s also possible to turn a profit while changing the world for the better.

Just like an impact investor, a business can make a social impact, too.

While many companies already have sustainability departments or donate to charity, social entrepreneurship works differently by making the social impact of charity as central to the business as profits.

The author’s real estate agency, for example, had a social mission. For every deal it closed, a portion of proceeds went to a charity that builds wells in communities without access to clean water.

Focusing on this social good gave the young company a competitive advantage, and helped it attract new clients. This example proves that it’s possible to make money while addressing social issues.

Mindless charitable giving is ineffective and in certain communities, can even make things worse.

When you think of the word “charity,” you undoubtedly think positive thoughts. And why wouldn’t you? Giving money to a needy cause is a good thing, right?

The truth is that charities aren’t always up to snuff. In fact, many established charities aren’t effective at all, as their operations focus on costs rather than social change.

Socially-minded investors, or kickstarters, provide the funds for millennials to change the world.

Have you ever tried kicking a habit such as smoking? When you work to change a behavior, there’s always a risk of falling back into old patterns. In today’s society, however, there are two groups that have the power to sustain a lasting transformation to capitalism 2.0: kickstarters and millennials.

Unlike generations of wealthy donors before them, kickstarters aren’t interested in just writing checks and checking out. Kickstarters have learned a lot from old capitalist habits, which means this group is ready for results and will gladly contribute to making those results happen.

Successful social entrepreneurs focus on the cause, not the symptoms, and measure their impact.

If you want to bake a carrot cake, you can’t use a cheesecake recipe. In a similar vein, just because a social enterprise is a business, doesn’t mean it can follow the same rules as a regular, for-profit company.

When it comes to launching a social enterprise, there are several factors for which you should account. Let’s examine two of them.

Kernaussagen in The Business of Good

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Blink 3 von 12 - Eine kurze Geschichte der Menschheit

von Yuval Noah Harari

Zusammenfassung von The Business of Good

The Business of Good
in 6 Kernaussagen verstehen

What’s in it for me? Learn how capitalism 2.0 will improve how we do business today.

A social entrepreneur can make money while having a positive impact and growing a business.

Mindless charitable giving is ineffective and in certain communities, can even make things worse.

The poorer communities of the world represent a vast, untapped market for social entrepreneurs.

Socially-minded investors, or kickstarters, provide the funds for millennials to change the world.

Successful social entrepreneurs focus on the cause, not the symptoms, and measure their impact.

Scale your socially-minded business to create a lasting impact, and try to curb your fear of failure.

Kernaussagen in The Business of Good

Einleitung

A social entrepreneur can make money while having a positive impact and growing a business.

Mindless charitable giving is ineffective and in certain communities, can even make things worse.

The poorer communities of the world represent a vast, untapped market for social entrepreneurs.

Socially-minded investors, or kickstarters, provide the funds for millennials to change the world.

Successful social entrepreneurs focus on the cause, not the symptoms, and measure their impact.

Scale your socially-minded business to create a lasting impact, and try to curb your fear of failure.

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Zusammenfassung von The Business of Good

The Business of Good in 6 Kernaussagen verstehen

What’s in it for me? Learn how capitalism 2.0 will improve how we do business today.

A social entrepreneur can make money while having a positive impact and growing a business.

Mindless charitable giving is ineffective and in certain communities, can even make things worse.

The poorer communities of the world represent a vast, untapped market for social entrepreneurs.

Socially-minded investors, or kickstarters, provide the funds for millennials to change the world.

Successful social entrepreneurs focus on the cause, not the symptoms, and measure their impact.

Scale your socially-minded business to create a lasting impact, and try to curb your fear of failure.

Kernaussagen in The Business of Good

Einleitung

A social entrepreneur can make money while having a positive impact and growing a business.

Mindless charitable giving is ineffective and in certain communities, can even make things worse.

The poorer communities of the world represent a vast, untapped market for social entrepreneurs.

Socially-minded investors, or kickstarters, provide the funds for millennials to change the world.

Successful social entrepreneurs focus on the cause, not the symptoms, and measure their impact.

Scale your socially-minded business to create a lasting impact, and try to curb your fear of failure.

Worum geht es in The Business of Good?

Bestes Zitat aus The Business of Good

Wer The Business of Good lesen sollte

Über den Autor

Kategorien mit The Business of Good

Ähnlich wie The Business of Good

Leute mochten auch

Entdecke den Blinkist Katalog

Beliebte Titel

Meistgeklickte Kategorien

Beliebte Themen

Angesagte Themen

The Business of Good
in 6 Kernaussagen verstehen